The creative is being tapped by the New York-based manufacturer to support jewelry retailers
New York, NY. May 26, 2026. Sasha Primak today announces Alicia Arnold as its new Design Director. Arnold will shape the company’s aesthetic direction and lead creative development as Sasha Primak expands its offerings and strengthens partnerships with independent jewelry retailers.
“Our heritage has always been rooted in quality and manufacturing excellence,” says David Primak, COO of Sasha Primak. “With Alicia joining the team, we are expanding upon that foundation in a meaningful way. Her balance of artistic vision and technical craftsmanship creates an opportunity to provide independent retailers with true creative partnership.” Arnold’s appointment marks a new chapter for the manufacturer, which is developing fine jewelry and bridal collections while enhancing its customization capabilities for retail partners.
Known for her refined taste and technical skill, Alicia Arnold will oversee creative initiatives across fine jewelry and bridal categories. She will collaborate with retailers on custom programs and capsule collections, supporting independent jewelers with personalized design and production solutions. Her role emphasizes Sasha Primak’s commitment to offering elevated design services alongside exceptional manufacturing expertise.
Before joining Sasha Primak, Arnold was Director of Custom Design at Tiny Jewel Box in Washington, D.C., where she guided the design and development of the in-house bridal collection Roslyn. She also created bespoke pieces for private clients, public figures, and institutional gifts. Classically trained at the bench as a goldsmith and platinumsmith, her experience spans hand rendering, CAD development, product conceptualization, and creative direction across fine and high jewelry.
“I’m incredibly excited to join Sasha Primak, with its strong legacy of craftsmanship and manufacturing excellence,” Arnold said. “I see tremendous opportunity to build on that foundation through fresh design, clear storytelling, and beautifully executed jewelry. I look forward to creating collections that feel luxurious, distinctive, and deeply connected to the artistry of fine jewelry.”
Founded in 1978, Sasha Primak has built an international reputation for precision and full-service fine jewelry manufacturing. For nearly five decades the company has produced diamond jewelry for retailers and private clients worldwide, combining Russian and Italian craftsmanship traditions with modern jewelry technology. This vertically integrated approach enables Sasha Primak to maintain high standards of quality while offering retailers enhanced customization and faster time to market.
With Alicia Arnold leading design initiatives, Sasha Primak reinforces its role as a premier partner for independent retailers—where skilled craftsmanship meets tailored manufacturing support. For wholesale inquiries, contact [email protected] or call 800-784-4797.
About Sasha Primak
Founded in 1978, Sasha Primak is a New York City–based fine jewelry manufacturer known for manufacturing excellence. Combining traditional artistry with contemporary jewelry technology, the company specializes in fine diamond jewelry, bridal collections, and unique creations for independent retailers and private clients worldwide. Sasha Primak provides a full range of in-house services including concept and collection design, CAD/CAM development, product development, casting, diamond sourcing, stone setting, and finishing.