Embrace Innovation and Southern Hospitality: The Atlanta Jewelry Show Returns for The SoHo Experience
The Southern Jewelry Travelers Association (SJTA) is once again set to invigorate the jewelry industry, proudly hosting the highly anticipated Atlanta Jewelry Show. This premier event serves as an indispensable resource, empowering retail jewelers with unparalleled access to education, cutting-edge products, and invaluable industry connections. As a cornerstone for growth and inspiration, the Atlanta Jewelry Show consistently delivers an experience designed to propel jewelry businesses forward.
The SoHo Experience by AJS: Spring 2022 Edition
MARCH 5-6, 2022 — Atlanta, GA — Mark your calendars! The eagerly awaited Spring edition of the Atlanta Jewelry Show, affectionately known as The SoHo Experience by AJS, is scheduled to take place in person on March 5-6, 2022. Hosted at the renowned Cobb Galleria Centre in beautiful Atlanta, Georgia, this dynamic live gathering offers two full days packed with opportunities. Preceding the main event, Friday, March 4, will feature an entire day dedicated to reimagined education, the transformative ConnectED Pre-Show Conference. This thoughtful structure ensures attendees can maximize both their learning and sourcing potential.
A consistent favorite among attendees, The SoHo Experience by AJS is meticulously crafted to be the ultimate destination for jewelry professionals. Buyers will have the exclusive chance to discover exquisite products from a diverse array of both new and iconic exhibitors, ensuring a fresh and comprehensive view of the market. Beyond the vast product offerings, the show provides a vibrant platform to experience the very latest jewelry trends firsthand, equipping retailers with the foresight needed to curate compelling collections. Crucially, attendees gain access to professional skill-enhancing sessions and the unique opportunity to forge invaluable connections with peers and industry leaders, all enveloped in the signature warmth and charm of Southern Hospitality.
Libby Brown, Executive Director of AJS, shared her enthusiasm: “After navigating the many challenges our industry has recently faced, our dedicated team is more committed than ever to supporting our jewelry community. We aim to provide practical strategies and inspiration to help everyone turn ‘lemons into lemonade.’ Our attendees consistently expect unique experiences and top-notch education, and we are absolutely thrilled to deliver a forward-looking show this March that not only meets but exceeds those expectations.” The Spring 2022 Atlanta Jewelry Show is poised to be a beacon of innovation and resilience, offering a vital nexus for business growth and professional development in the evolving jewelry landscape.
Transformative Education: The ConnectED Pre-Show Conference
Understanding the rapid pace of change within the industry, AJS is proud to unveil an all-new, dynamic education format for its Spring event. On Friday, March 4th, AJS ConnectED, the robust education arm of the Atlanta Jewelry Show, will present two innovative avenues for participation in its pre-show education conference. Libby Brown further explained, “The jewelry industry has transformed at an accelerated rate, and the ConnectED conference team, alongside our expert SoHo Pros, are here to guide you through these shifts. We are eager to provide targeted support that recognizes and directly addresses the essential needs of today’s industry, offering real-time, actionable solutions during this innovative, two-part event we’ve aptly named “Squeeze the Day.”
“Squeeze the Day” Sessions with the SoHo Pros
Friday, March 4th, presents an exceptional opportunity for buyers to engage directly with industry leaders during the highly anticipated “Squeeze the Day” Sessions with the SoHo Pros. First introduced in 2020 to immense acclaim, the SoHo Pros are making their third return, ready to impart invaluable advice and the very latest actionable strategies that jewelers can immediately implement within their stores. This complimentary networking event is meticulously designed to equip jewelers with the tools and insights needed to overcome contemporary business struggles and adapt effectively to the rapidly changing market. Esteemed SoHo Pro trainers, each a seasoned expert in their field, will guide attendees through the most current and impactful trends in selling, sophisticated marketing techniques, leveraging social media for business growth, optimizing e-commerce platforms, and much more. These sessions are crafted to provide practical, hands-on knowledge that can be directly applied to enhance store operations and boost profitability.
Cindy Chandler, AJS Education Director, expressed her excitement: “We are absolutely thrilled to offer this innovative and engaging learning experience to our attendees. The SoHo Pros have meticulously planned an excellent program, with a central theme focused on turning challenges into triumphs – making lemonade out of life’s lemons. They will share their personal journeys and demonstrate how they have not only survived but thrived during these often uncertain times. Through compelling real-life examples, interactive discussions, and the invaluable exchange of ideas, retailers will undoubtedly discover fresh ‘recipes for success’ to reignite the passion and add that crucial ‘zest’ back into their businesses!” Due to the highly personalized nature and immersive format of these sessions, space is intentionally limited to ensure maximum engagement and benefit for each participant.
1-Day Digital Marketing Intensive: Master Your Online Presence
In a testament to its commitment to empowering jewelers with cutting-edge skills, the Atlanta Jewelry Show has partnered with the esteemed digital marketing educators at Technology Therapy Group. Together, they will conduct a specialized, single-day intensive training program designed to deliver critical lessons on how to effectively succeed in the ever-evolving digital landscape. This program is tailored specifically for jewelry business owners from across the country, providing them with the essential knowledge and strategies to elevate their online presence. The 1-Day Digital Marketing Intensive will be offered as an exclusive add-on event to The SoHo Experience by AJS on Friday, March 4th.
Jennifer Shaheen, President and Lead Trainer at Technology Therapy Group, underscored the paramount importance of this initiative: “A robust and thorough digital presence has become utterly non-negotiable for growing businesses of every size, across every industry. What once seemed like an intimidating future possibility is now a very present, undeniable opportunity for modernizing, innovating, and significantly expanding your brand’s reach. The comprehensive knowledge and practical skills we aim to impart during this intensive training will undoubtedly propel these motivated jewelry business owners into the next exciting chapter of their growth and enduring success. Our goal is to unify everything they need to know about digital marketing into one rigorous, highly productive day.”
Registration for this invaluable 1-Day Digital Marketing Intensive is now open, though seating is strictly limited to just 50 jewelry business owners and their key staff members who are eager to profoundly enhance their digital marketing capabilities. The investment for this transformative day of expert-led training is $395. Participants will gain actionable insights into search engine optimization (SEO) for jewelry businesses, effective social media advertising, crafting compelling email marketing campaigns, website optimization best practices, online reputation management, and strategies for creating engaging content that resonates with today’s digital consumer. This intensive workshop is a critical step for any jeweler looking to thrive in the modern retail environment.
Inspiring Future Generations: Kids Jewelry Camp Returns
The Atlanta Jewelry Show is thrilled to announce the return of its beloved Kids Jewelry Camp, a unique initiative dedicated to welcoming and inspiring the future generations of jewelers. This thoughtfully designed camp provides young, budding artists with early opportunities to build foundational skills and cultivate a passion for jewelry making that can last a lifetime. Each session features a specialized curriculum, ensuring that no two camps are alike. This means AJS Rock Stars, whether attending for the first or fourth time, will always learn something new and exciting, fostering continuous creativity and skill development. Camp dates are scheduled concurrently with the main show: Saturday and Sunday, March 5-6, 2022. The cost for this enriching two-day camp is $175 per camper, and it is open to children aged 7 and above. It’s a fantastic way for families to enjoy the show together, with children engaging in creative activities while parents explore the latest trends and connect with suppliers.
Convenience and Comfort: Buyer Amenities at AJS
To enhance the overall attendee experience, the convenient $10 Buyer Lunch Buffet will once again be available in the Café. This popular amenity allows busy buyers the opportunity to relax, refuel, and recharge without ever having to leave the bustling buying floor. This thoughtful provision ensures that attendees can maximize their time networking, discovering new products, and placing orders, making their visit to the Atlanta Jewelry Show as productive and enjoyable as possible.
Retail buyers are cordially invited to immerse themselves in an unparalleled shopping experience, where they can explore the very latest designs, uncover the most popular and emerging trends, and rediscover beloved brands, all conveniently showcased under one roof during this dynamic two-day event. The Atlanta Jewelry Show excels in bringing buyers and sellers together in a vibrant, productive environment, facilitating meaningful connections and significant business opportunities.
Prioritizing Well-being: AJS Safety Measures
Guided by its comprehensive Safety Shines™ Plan, the Atlanta Jewelry Show remains unwavering in its commitment to the health and safety of all participants. The event will implement appropriate health and safety measures, meticulously designed with the well-being of its attendees, exhibitors, and staff as the absolute top priority. These essential measures will be continuously updated and publicly published as the evolving situation warrants, ensuring a safe and comfortable environment for everyone.
AJS FAST FACTS: Your Essential Event Guide
Planning your visit to the Atlanta Jewelry Show is easy with these essential details:
- Location: Cobb Galleria Centre – Atlanta, Georgia, a premier venue known for its excellent facilities and accessibility.
- ConnectED Conference: Friday, March 4, 2022, a full day dedicated to critical industry education and skill development.
- Exhibit Hall Open: Saturday and Sunday, March 5-6, 2022, offering two full days to explore new products, trends, and network.
- Show Hours: Daily from 9:30 am to 6:00 pm, providing ample time for discovery and business.
- Pre-Registration Required: Ensure a smooth entry by registering in advance.
- Future Show Dates:
- August 27-28, 2022: Mark your calendar for the next exciting edition.
- March 11-12, 2023: Plan ahead for future opportunities to connect and grow.
ABOUT The Atlanta Jewelry Show: A Legacy of Excellence
Since its inception in 1950, the bi-annual Atlanta Jewelry Show has firmly established itself as a beacon of innovation and tradition within the jewelry industry. Throughout its seven-decade history, the show has consistently evolved, skillfully reflecting and responding to the dynamic changes that shape the world of jewelry. The Atlanta Jewelry Show was proudly founded by the nation’s longest-running association for independent jewelry representatives, the Southern Jewelry Travelers Association (SJTA). The SJTA has remained the steadfast official sponsor and dedicated producer of this esteemed gathering throughout its entire existence, fostering a deep sense of community and continuity.
The vibrant city of Atlanta, Georgia, has always been the cherished home of this pivotal event. Its unique blend of Southern charm and metropolitan sophistication provides an ideal and energetic backdrop for the hallmark education, crucial order writing, and invaluable networking opportunities that define the Atlanta Jewelry Show. These carefully curated experiences have made Atlanta Jewelry Show events truly must-attend experiences for every successful jeweler seeking to stay ahead of trends, expand their network, and secure their business future. From emerging designers to established brands, and from cutting-edge technology to timeless pieces, AJS continues to be the definitive platform for discovery, learning, and growth in the jewelry sector.