New complementary initiative expands media visibility, editorial access, and industry recognition for JIS participants
Miami, FL. April 16, 2026. JIS announces the launch of the JIS Brand Exposure Program, a complimentary benefit available to all exhibitors and retailers participating in JIS events. The program is designed to extend the value of exhibiting and attending beyond the show floor by providing direct media exposure, editorial opportunities, and strategic storytelling that position participants at the forefront of the jewelry industry.
As a major B2B jewelry marketplace connecting buyers and exhibitors across the United States, Latin America, and the Caribbean, JIS continues to evolve its services to meet the needs of a rapidly changing market. The JIS Brand Exposure Program creates a structured platform for participants to showcase collections, share expertise, and demonstrate the tangible business impact generated at JIS shows. By amplifying participant voices and successes, JIS helps both facilitate commerce and elevate its community’s profile within the industry.
Given JIS’s strong focus on the Latin American market and Miami’s role as a gateway to the region, the program includes bilingual (English and Spanish) press opportunities to better serve international media and buyers. Efforts will include targeted outreach to Spanish-language outlets, bilingual editorial materials, and features that reach both English- and Spanish-speaking markets. This bilingual approach expands visibility across regions and strengthens JIS’s role as a cross-border connector in one of the world’s most dynamic jewelry markets.
Participants can be featured in a variety of media-focused materials such as press releases, curated editorial opportunities, and targeted media outreach distributed to leading trade, business, and consumer publications. By incorporating timely perspectives from the show floor, the program delivers authentic insights into buying trends, product demand, and evolving consumer preferences. This editorial-first approach ensures exhibitors and retailers join the broader conversations shaping the future of jewelry.
“Our goal with the JIS Brand Exposure Program is to ensure every participant has the opportunity to be seen, heard, and recognized,” says Sara McDonough, Event Director of JIS Events. “The relationships and transactions at our shows are meaningful, and this program translates that activity into stories that reach beyond the event itself. It’s about giving our community the visibility it deserves and helping businesses build lasting brand equity.”
Participation is designed to be simple and accessible, requiring only brief contributions such as short quotes, product highlights, or insights into retail performance and sourcing strategies. Selected participants may be included in ongoing media outreach, trend reports, and editorial roundups shared with journalists who cover jewelry, retail, and business sectors. Offered at no additional cost, the program reflects JIS’s commitment to making high-level media exposure attainable for businesses of all sizes.
The launch of the JIS Brand Exposure Program reinforces JIS’s role as a leading trade show organizer and a strategic partner invested in the long-term success of its exhibitors and retailers. By bridging the show floor and the media landscape, JIS creates opportunities that drive visibility, credibility, and growth for the global jewelry community.
To learn more about JIS or to register to attend or exhibit at the upcoming Fall Show, visit https://www.jisshow.com/. For information about the JIS Brand Exposure Program or to participate, contact Olga Gonzalez, JIS PR Consultant, at 212-913-9761 or email [email protected].
About Jewelers International Showcase (JIS)
Founded in 1979, JIS (Jewelers International Showcase) launched its first trade-only jewelry show and has since continued to bring together leading manufacturers and wholesalers ready to market and sell their products to thousands of trade attendees from Latin America, the Caribbean, the United States, and beyond. JIS shows focus on immediate at-show delivery and are produced around the seasonal buying needs of retailers and their customers.
All JIS shows are produced by RX USA, a global event organizer with more than 350 events in 25 countries. For additional information on JIS events, visit jisshow.com.
About RX
RX is a global leader in events and exhibitions, using industry expertise, data, and technology to build businesses for individuals, communities, and organizations. Operating across 25 countries and 42 industry sectors, RX hosts approximately 350 events annually and is part of RELX, a provider of information-based analytics and decision tools for professional and business customers. RX is committed to creating an inclusive environment and to empowering businesses through data-driven insights and digital solutions.