Bangalore, September 16th, 2021 – De Beers Forevermark proudly announces the launch of its exquisite new jewelry collection, Forevermark Avaanti™. Designed to encapsulate the essence of possibility and the power of individual transformation, Avaanti inspires wearers to embrace their inner strength, make a lasting personal statement, and redefine their journey every single day.
The Forevermark Avaanti™ collection is a breathtaking testament to design and symbolism. Each piece gracefully sweeps and flows, artfully mirroring the ripple effect—a powerful metaphor for the start of something new, a singular action leading to profound change. This captivating collection features thirty-six distinct pieces, each centered around a rare and responsibly sourced De Beers Forevermark diamond, available in elegant sizes of 0.10, 0.18, and 0.30 carats. Meticulously crafted in 18k yellow, white, or rose gold, the designs embody a clean, circular aesthetic that is both modern and timeless. For those seeking an extra touch of brilliance, select pieces are also available with the radiant sparkle of pavé diamonds. Whether worn individually as a delicate accent or layered together for a bold declaration, these rings, earrings, pendants, and bracelets are more than just jewelry; they are an extension of one’s confidence, adding an undeniable verve and sophistication to any personal style.
Unleashing Potential: The Philosophy Behind Forevermark Avaanti™
The philosophy underpinning the Forevermark Avaanti™ collection is deeply rooted in empowerment and self-belief. It’s a celebration of the human spirit’s capacity to initiate change and create a positive impact, starting from even the smallest action. The concept of the “first ripple” is central to this collection, symbolizing that every significant transformation begins with a single, deliberate movement, a spark of intention that grows into an unstoppable force. De Beers Forevermark understands that true luxury lies not only in the intrinsic value of the materials but also in the profound meaning and personal connection a piece of jewelry holds for its wearer.
In an official statement regarding the launch, Mr. Sachin Jain, Managing Director, De Beers India, emphasized the collection’s profound significance: “The global Forevermark Avaanti™ collection has been crafted with rare and natural De Beers Forevermark diamonds. Each piece from the collection is like a personal representation of those who wear it and reminds them that they can bring about change with just a single ripple. To support the collection, De Beers Forevermark introduced The Forevermark Avaanti™ campaign that is a reminder that if you believe in yourself and seize the day, you can be unstoppable.” Mr. Jain’s words underscore the brand’s commitment to not just creating beautiful jewelry, but to crafting symbols that resonate with the aspirations and inner drive of its discerning clientele.
Meticulous Craftsmanship and Design Excellence
Every piece within the Forevermark Avaanti™ collection is a testament to the unparalleled craftsmanship and design philosophy that defines De Beers Forevermark. The circular motif, elegantly interpreted across rings, earrings, pendants, and bracelets, is meticulously sculpted to achieve a sense of fluid motion and infinite possibility. The choice of 18k gold—available in the warm glow of yellow, the crisp brilliance of white, and the romantic blush of rose—ensures durability and allows for personalized expression, perfectly complementing diverse skin tones and existing jewelry collections.
The Heart of the Collection: De Beers Forevermark Diamonds
At the core of each Avaanti™ design lies a magnificent De Beers Forevermark diamond. These aren’t just any diamonds; they are among the world’s most carefully selected and responsibly sourced, each inscribed with a unique, invisible number to certify its journey of integrity. Ranging from 0.10 to 0.30 carats, these diamonds are chosen for their exceptional brilliance, fire, and scintillation, ensuring that they capture and reflect light with mesmerizing intensity. The minimalist settings are designed to elevate the diamond, allowing its natural beauty and captivating sparkle to take center stage, symbolizing the singular impact that each individual can make.
Adding Radiance: The Option of Pavé Diamonds
For those who desire an extra layer of opulent sparkle, the Avaanti™ collection offers designs embellished with pavé diamonds. These tiny, perfectly set diamonds create a continuous surface of brilliance, enhancing the primary diamond and adding a luxurious texture to the gold. This option provides an additional dimension of glamour, transforming the clean circular designs into even more radiant expressions of confidence and sophistication. The seamless integration of pavé work showcases the intricate skill of the artisans, making each piece a miniature work of art.
The Forevermark Avaanti™ Campaign: “The First Ripple”
To perfectly complement the launch of this inspiring jewelry collection, De Beers Forevermark has unveiled its powerful and evocative marketing campaign, aptly titled “The First Ripple.” This campaign is built upon a singular, compelling belief: that the future we envision, and the incredible opportunities it holds, can all unfold from one initial ripple. It serves as a potent reminder that the choices we make today, the moments we seize, and the intentions we set, possess the capacity to transform into the unstoppable momentum that shapes our tomorrow.
Harnessing a truly unique and visually striking style, “The First Ripple” campaign celebrates the boundless power of possibility. It compellingly encourages women across the globe to recognize their inherent strength, to trust their instincts, and to boldly unleash their own ripple effect upon the world. The campaign’s narrative is designed to inspire action, self-assurance, and the courage to embark on new beginnings, reflecting the very essence of the Avaanti™ collection.
A Vision Brought to Life by an All-Female Creative Team
Adding an even deeper layer of significance to the campaign, “The First Ripple” was brought to life by an extraordinary all-female creative team. This dedicated group included the acclaimed, award-winning director Vicky Lawton and the immensely talented photographer Anya Holdstock. Their combined vision, expertise, and shared perspective ensured an authentic and empowering execution of the campaign’s inspirational film and its breathtakingly striking photography. This choice of an all-female team perfectly aligns with De Beers Forevermark’s unwavering commitment to championing women’s voices, fostering equal opportunities, and celebrating female leadership and creativity in all its forms.
De Beers Forevermark: Values Beyond Adornment
At De Beers Forevermark, the commitment to accelerating equal opportunities and challenging outdated gender stereotypes is not merely a corporate initiative; it is a belief deeply ingrained in the very fabric of the brand. These values are lived and breathed in every aspect of the company’s operations, from ethical sourcing practices to innovative design, and the Forevermark Avaanti™ collection stands as a shining embodiment of this philosophy. It represents fine jewelry thoughtfully designed not just to adorn, but to connect profoundly with the mindset of the modern consumer—a consumer who values authenticity, purpose, and impact.
By choosing a piece from the Avaanti™ collection, wearers are not just acquiring a beautiful diamond accessory; they are embracing a symbol of their own potential, a tangible reminder of their ability to initiate change and navigate life with unwavering confidence. This collection serves as a daily affirmation, encouraging its wearer to believe in their power, seize every opportunity, and continuously strive towards becoming their most unstoppable self. It’s a statement that goes beyond aesthetics, resonating deeply with the spirit of empowerment and progress.
Discover Your Own Ripple: Availability of the Collection
The captivating Forevermark Avaanti™ collection is now available for those ready to embrace its powerful message and exquisite designs. Discerning individuals can explore and acquire these inspiring pieces at all authorized De Beers Forevermark jewelers located across the country. We invite you to experience the unparalleled beauty, exceptional craftsmanship, and profound symbolism of the Avaanti™ collection, and allow it to be the catalyst for your next great beginning. Visit your nearest authorized retailer to discover how a single ripple can truly lead to an ocean of possibilities.