Tatty Devine Marks Two Decades of Bold Jewellery Design with a Groundbreaking Exhibition
Celebrating two decades of unparalleled creativity and pioneering design, the iconic fashion jewellery brand Tatty Devine is commemorating its 20th anniversary with a major touring exhibition. This landmark event, developed in partnership with the esteemed Crafts Council, is set to captivate audiences across the UK, offering an intimate look into the brand’s vibrant history and distinctive aesthetic.
Titled ‘Misshapes: The Making of Tatty Devine’, the exhibition promises a comprehensive showcase of the elements that have defined this successful British brand: boundless creativity, ingenious innovation, undeniable glamour, and a signature sense of humour. For the first time, the journey of design duo Harriet Vine and Rosie Wolfenden, the visionary founders behind Tatty Devine, will be brought to life in a dedicated exhibition, inviting visitors to explore their artistic origins and entrepreneurial spirit.
From Art School Dreams to East London Market Stalls
The story of Tatty Devine is an inspiring testament to passion and perseverance. Harriet Vine and Rosie Wolfenden first met at the prestigious Chelsea College of Art, where their shared artistic sensibilities and forward-thinking outlook began to converge. Upon graduating in 1999, instead of following traditional paths, the ambitious friends embarked on a remarkable entrepreneurial adventure, establishing Tatty Devine.
Their initial foray into the fashion world began with a humble market stall in the bustling streets of East London. This vibrant, creative hub provided the perfect launchpad for their unique designs. Here, they meticulously developed a signature style that quickly resonated with shoppers seeking something different, something bold, something personal. Their distinctive approach to jewellery design didn’t go unnoticed for long. Within an astonishingly short period – less than a year – Tatty Devine found itself lauded in the pages of high-profile fashion magazines like Vogue and stocked in prestigious retailers such as Harvey Nichols and Whistles. This meteoric rise underscored the immediate appeal and groundbreaking nature of their work.
Pioneering the Acrylic Revolution: A Game Changer in Jewellery
A pivotal moment in Tatty Devine’s evolution occurred during a serendipitous trip to New York in 2001. It was there that Harriet and Rosie discovered the immense potential of laser-cut acrylic, a material then rarely, if ever, used in the realm of high-fashion jewellery. Recognizing its versatility and capacity for intricate detailing, they immediately saw how this innovative technology could revolutionize their craft.
Upon their return to the UK, the duo made a bold investment, acquiring their own laser-cutting machine. This strategic decision was a game-changer, granting them unparalleled creative freedom and enabling them to push the boundaries of conventional jewellery design. The precision and flexibility offered by laser-cutting allowed them to transform their imaginative concepts into intricately detailed, lightweight, and vibrant pieces that were unlike anything else on the market. This embrace of technological innovation, combined with their inherent artistic flair, became a cornerstone of the Tatty Devine aesthetic, a commitment to pushing creative limits that continues to define their work to this very day.
Handmade British Craftsmanship: The Heart of Tatty Devine
Twenty years on, Tatty Devine remains at the forefront of pioneering attention-grabbing laser-cut jewellery. A core tenet of their brand philosophy is the unwavering commitment to craftsmanship and local production. Every single piece of Tatty Devine jewellery is designed, made, and assembled by hand in their workshops in the UK. This dedication ensures not only exceptional quality and attention to detail but also upholds a vital connection to traditional artisan skills within a modern design context.
This emphasis on handmade production in Britain is more than just a manufacturing choice; it is deeply embedded in the brand’s identity and values. It speaks to a commitment to ethical practices, supporting local talent, and maintaining rigorous quality control, distinguishing Tatty Devine from mass-produced alternatives. Each necklace, brooch, or pair of earrings carries the unique touch of the artisan, making every item a small work of art and a testament to enduring British craft.
Cult Following and Cultural Resonance: More Than Just Jewellery
Tatty Devine quickly garnered a devoted cult following, attracting individuals who appreciate their unique blend of playful design, bold statements, and a touch of quirky charm. The brand has consistently remained culturally relevant, not just through its distinctive aesthetic but also through its proactive engagement with social and political causes close to the founders’ hearts. Harriet and Rosie believe strongly in the power of their platform to advocate for change and spark conversations.
Over the years, Tatty Devine has designed impactful, bold pieces for a variety of significant campaigns. These collaborations include partnerships with the Fawcett Society, championing gender equality and women’s rights; Comic Relief, contributing to vital charitable fundraising efforts; and Battersea Cats and Dogs Home, raising awareness and support for animal welfare. These initiatives underscore the brand’s commitment to using creativity as a force for good, demonstrating that jewellery can be both beautiful adornment and a powerful statement of personal values and social awareness. Their passion for the transformative power of creativity extends beyond their own designs, inspiring their community to embrace individuality and artistic expression.
The ‘Misshapes’ Exhibition: A Journey Through Two Decades
The ‘Misshapes: The Making of Tatty Devine’ exhibition is far more than a retrospective; it’s an immersive journey that chronicles the captivating story of the brand. Visitors will have the unique opportunity to explore defining moments from the last two decades, witnessing firsthand the evolution of Tatty Devine products from their nascent designs to their most iconic creations. The exhibition will delve into the creative process, showcasing original sketches, prototypes, and the ingenious techniques that bring their fantastical ideas to life.
Curated to highlight the brand’s groundbreaking approach, the exhibition will illuminate how Tatty Devine consistently challenged conventions and set new trends in fashion jewellery. It will feature a dazzling array of their best-loved pieces, rare archival treasures, and behind-the-scenes insights into the brand’s collaborations and inspirations. This comprehensive display aims to not only celebrate their past achievements but also to inspire future generations of designers and makers by illustrating the boundless possibilities of independent design and ethical craftsmanship.
Beyond the Exhibition: Anniversary Celebrations and Future Horizons
The 20th anniversary celebrations extend beyond the highly anticipated exhibition. To mark this significant milestone, Tatty Devine is also releasing a brand-new book. This publication promises an in-depth exploration of the brand’s philosophy, design evolution, and cultural impact, offering readers a permanent keepsake of their vibrant legacy. It will likely feature interviews with the founders, rare photographs, and detailed accounts of their most iconic collections, providing an invaluable resource for fans and aspiring designers alike.
Adding to the excitement, a special anniversary jewellery collection is being launched. This exclusive collection will reimagine some of Tatty Devine’s most cherished and best-loved pieces drawn from their extensive archive, which boasts an impressive 5,000 strong collection. This allows both long-time devotees and new admirers to acquire updated versions of classic designs, bringing a fresh perspective to their timeless aesthetic and celebrating the enduring appeal of their original creations. It’s a thoughtful homage to their heritage, reinterpreted for contemporary tastes.
A Nationwide Tour: Experience Tatty Devine Across the UK
The ‘Misshapes: The Making of Tatty Devine’ exhibition is embarking on an extensive two-year tour, ensuring that audiences across the United Kingdom have the opportunity to experience this unique celebration of British design. The tour is set to commence at the Lethaby Gallery in London on July 20, 2019, promising an exciting start to its journey. It will conclude its remarkable run at New Brewery Arts in Cirencester on September 6, 2021.
This ambitious touring schedule underscores Tatty Devine’s commitment to engaging with communities nationwide and sharing their inspiring story with a broader audience. Each venue offers a distinct backdrop, allowing the exhibition to be appreciated by diverse crowds, from metropolitan art enthusiasts to regional craft aficionados. It’s an unmissable opportunity to delve into the world of a brand that has consistently championed individuality, innovation, and the sheer joy of creative expression.
Confirmed Exhibition Venues and Dates:
- Lethaby Gallery, London: July 20 – August 11, 2019
- The Wilson, Cheltenham: September 7 – November 9, 2019
- De Montfort University Gallery, Leicester: November 16, 2019 – February 1, 2020
- Ty Pawb, Wrexham: July 10 – September 13, 2020
- New Brewery Arts, Cirencester: June 26 – September 6, 2021
Don’t miss the chance to celebrate two decades of extraordinary design and discover the fascinating world behind one of Britain’s most beloved and distinctive jewellery brands. The ‘Misshapes’ exhibition is a vibrant tribute to Tatty Devine’s enduring legacy and its exciting future.