Oroarezzo 2025: Celebrating Made in Italy Excellence in Gold and Jewelry

The 44th edition of Oroarezzo, the premier international exhibition dedicated to Italian gold and jewelry manufacturing, opened its doors today in Arezzo, Italy. Organized by IEG – Italian Exhibition Group, this esteemed event shines a spotlight on the unparalleled quality, innovation, and artistry of Made in Italy production, from exquisite gold and silver creations to precious stone jewelry and cutting-edge machinery serving the sector. Running until Tuesday, May 13th, at Arezzo Fiere e Congressi, the exhibition serves as a crucial platform for business, networking, and insightful discussions within the global jewelry industry.

The grand opening was graced by the presence of Matteo Piantedosi, Italy’s Minister of the Interior, underscoring the national significance and government support for this vital industry. Over 370 exhibitors are showcasing their latest collections and technological advancements, attracting more than 400 hosted foreign buyers from 60 countries worldwide. This robust international participation highlights Oroarezzo’s pivotal role in connecting Italian manufacturers with global markets, fostering new partnerships and driving export growth.

During the inaugural day, leading trade associations presented a joint document to Minister Piantedosi, addressing critical issues facing the sector. These include the imperative of enhancing safety measures, simplifying regulatory frameworks, investing in specialized training programs, facilitating generational changeover, and intensifying internationalization efforts. These key concerns reflect the industry’s commitment to sustainable growth and maintaining its competitive edge on the global stage.

Insights and Outlook: A Rich Program of Events

Oroarezzo 2025 features a comprehensive program of 11 events, designed to provide valuable economic scenarios, market analyses, supply chain insights, and cultural perspectives. These sessions are crucial for industry professionals seeking to navigate the complexities of the current economic climate and capitalize on emerging opportunities.

Day One: Economic Scenarios and Market Opportunities

The afternoon of the opening day saw two highly anticipated events. The first, organized in collaboration with Club degli Orafi Italia and titled “Between markets, sustainability, tariff barriers and supply-chain: analysis and outlook for the sector in 2025,” brought together economists from Intesa Sanpaolo’s Research Department. Their expert analysis delved into the economic progress of the gold and jewelry sector, examining the impact of new tariff barriers and the fluctuations of commodity prices. This session provided attendees with a vital understanding of the macroeconomic forces shaping the industry’s future.

Following this, the Italian Trade Agency (ITA) and Yoodata presented “Opportunities for Made in Italy in European markets.” This event focused on strategic approaches for Italian companies to strengthen their presence and expand their market share within Europe, leveraging the strong reputation and appeal of Made in Italy luxury goods.

Upcoming Highlights: Vietnam, Retail Trends, and the Première Competition

The program continues with a series of equally significant events. Tomorrow, the ITA will host “The jewelry market in Vietnam: opportunities for Italian companies,” offering insights into this dynamic and rapidly growing market. In the afternoon, Federpreziosi Confcommercio will update its renowned Retail Observatory with a presentation titled “Listening to the customer, reading the numbers: the evolution of jewelry purchasing.” This session promises to reveal critical trends in consumer behavior and preferences, equipping retailers with data-driven strategies for success.

The day will culminate with the eagerly awaited award ceremony for the iconic Première competition. This prestigious competition celebrates innovation and excellence in jewelry design and craftsmanship, recognizing the talents that continue to push the boundaries of creativity within the industry.

Voices of Leadership: Steering the Industry Forward

The opening of Oroarezzo 2025 provided an opportunity for key figures from the Italian Exhibition Group, local government, and industry associations to share their perspectives on the event’s significance and the future of the Made in Italy jewelry sector.

Maurizio Ermeti, President of Italian Exhibition Group (IEG):

Maurizio Ermeti passionately articulated IEG’s commitment to Oroarezzo, describing it as “a pearl in IEG’s gold and jewelry sector collection.” He affirmed the group’s intention to “continue to invest heavily in Arezzo because we are convinced that Oroarezzo is an extraordinary moment of pride for Made in Italy.” Acknowledging the “extremely difficult economic situation” marked by ongoing international tensions, trade wars, and geopolitical uncertainties, Ermeti expressed confidence in the collaborative spirit. “I am certain that the system effect we have created together with our partners in the area in recent years will give us the strength and tools to constantly reinforce our position in the world.” This statement underscores the power of collective action and regional synergy in overcoming global challenges.

Alessandro Ghinelli, Mayor of the Municipality of Arezzo:

Mayor Alessandro Ghinelli emphasized Oroarezzo’s long-standing role as “an international showcase of extraordinary importance for the gold district and for promoting this Made in Italy excellence.” He highlighted the industry’s ability to “maintain competitiveness on the markets despite the complex challenges of this historical period.” Beyond its business aspects, the Mayor invited attendees to “enjoy the city, which, once again, is ready to welcome operators and buyers from all over the world in the best possible way, even from a cultural viewpoint,” emphasizing Arezzo’s rich cultural heritage alongside its commercial prominence.

Alessandro Polcri, President of the Province of Arezzo:

Alessandro Polcri underscored the event’s strategic importance for the entire Province, calling it “a strategic point of reference for every operator in the Italian gold districts, with particular reference to those in our territory.” He pointed to the “high number of exhibitors that are in attendance again this year” as proof of its vitality. Polcri reiterated the Province’s dedication to supporting local jewelry companies, stressing the importance of “train[ing] specialized personnel in order to make the sector increasingly avant-garde” and fostering “generational change, in close cohesion between school and work.” This highlights a proactive approach to skill development and future-proofing the industry.

Massimo Guasconi, President of the Arezzo-Siena Chamber of Commerce:

Massimo Guasconi proudly affirmed Oroarezzo’s position “in the heart of Europe’s main gold district.” He commended IEG’s commitment, which ensures the event “confirms its role as one of the most important trade shows in the sector, able to attract a vast number of manufacturers and thousands of specialized operators.” Guasconi expressed a hopeful wish that this edition would “confirm and further strengthen the vitality and excellence of ‘Made in Italy’ jewelry’,” reflecting the collective ambition for continued growth and recognition.

Ferrer Vannetti, President of Arezzo Fiere e Congressi:

Ferrer Vannetti provided insight into the historical connection between Oroarezzo and its venue, noting that the show “historically originated here at Arezzo Fiere.” He described it as “a decisive moment within the annual trade show calendar, a prestigious event to which we are proud to provide an increasingly suitable venue, in full cooperation with IEG.” Vannetti highlighted the ongoing “infrastructural adaptations” that have benefited previous editions, ensuring that “exhibitors and buyers will once again find an environment that fully enhances the Oroarezzo event,” showcasing the commitment to improving the attendee experience.

Giordana Giordini, Representing Confindustria Federorafi Italy:

Giordana Giordini offered a forward-looking perspective, stating that “in a historical moment of uncertainty, we must look to young people.” She acknowledged that “crises and transformation are the context in which we have been moving for ten years now,” underscoring the need to “know how to look ahead by focusing decisively on the new generations and on the ability to work as a team.” Giordini stressed the importance of maintaining high competitiveness by “looking at new markets and telling young people about ourselves, offering them tools, vision and room for growth, because they are the real engine of change and the future of Made in Italy.” This emphasizes the critical role of youth in innovation and industry evolution.

Luca Parrini, President of the Arezzo Goldsmith Council:

Luca Parrini highlighted the vital importance of collaboration for export-oriented companies. “For our increasingly export-oriented companies, it is vital that associations like ours work in synergy with ITA, with an important trade show player like IEG and with other trade associations, with the common aim of developing new markets.” He emphasized the renewed focus on an “intermediation role which will allow us to increasingly promote the needs of the companies we represent,” asserting that “only in this way will we be able to stay competitive.”

Maurizio Forte, Central Manager for the Italian Trade Agency’s Export Sectors:

Maurizio Forte outlined ITA’s extensive support strategy for Italian jewelry, which includes “around 20 specific promotional activities annually.” He proudly mentioned the “consolidated partnership with IEG aimed at enhancing the Italian Oroarezzo and Vicenzaoro shows with a robust incoming program involving over 1,200 foreign operators every year.” Forte also detailed ITA’s presence at leading international shows like JCK, the Hong Kong shows, and SIJE, crucial for “covering the mature markets and to start being present on emerging ones.” Furthermore, he highlighted “agreements with the big players in organized distribution and e-commerce, the innovative campaign with influencers in the USA and UK, and market surveys,” all fundamental initiatives, with the latter carried out in partnership with Federorafi. This comprehensive approach demonstrates ITA’s multifaceted strategy to boost Italian jewelry exports.

Eugenio Giani, President of the Tuscany Region:

Eugenio Giani emphasized the regional significance of Oroarezzo, stating that “Today’s debate is an opportunity for growth and development for a city, like Arezzo, central at a regional level for high quality manufacturing.” He stressed the necessity to “support trade shows, territorial marketing and the promotion of our products.” In light of the international situation, Giani called for awareness “of having to look for new markets in which to develop products,” advocating for “a new alliance between institutions and operators.” He concluded by reiterating the region’s commitment to “support a system powered by SMEs through training and the allocation of further economic resources,” highlighting the critical role of small and medium-sized enterprises in the Tuscan economy.

Looking Ahead: Shaping the Future of Jewelry

Oroarezzo 2025 is more than just an exhibition; it is a dynamic hub for innovation, collaboration, and strategic planning. The gathering of industry leaders, expert economists, and a diverse range of international buyers and exhibitors underscores its crucial role in navigating the challenges and seizing the opportunities of the global gold and jewelry market. The emphasis on sustainability, generational change, and technological advancement, combined with a steadfast commitment to the unique craftsmanship of Made in Italy, ensures that Oroarezzo continues to shape the future of the jewelry industry. As the event progresses, it is set to generate significant business, foster new ideas, and reinforce Italy’s position as a global leader in luxury manufacturing. The synergy between local authorities, industry associations, and international partners creates a powerful “system effect” that promises to propel the Made in Italy brand to new heights, even amidst complex global dynamics.

Oroarezzo: A beacon for Made in Italy production and technology in the gold and jewelry industry.
Over 370 exhibitors showcasing the finest Italian craftsmanship and innovation.
400 foreign buyers from 60 countries fostering global business connections.
Strategic discussions on economic outlook, sustainability, market access, and generational change.
Strong commitment from IEG and regional partners to invest in Arezzo’s prominence.
Collaboration with ITA and trade associations to boost exports and secure new markets.
oroarezzo.it/en | Shaping Jewelry Ideas