JeweLuxe World Unveils Four-Month Luxury Extravaganza: “Celebrating a Stronger Singapore”

SINGAPORE – DECEMBER 2021 – Jeweluxe World is set to firmly establish Singapore’s position on the global luxury map with the launch of its ambitious four-month festival dedicated to fine jewellery, exquisite timepieces, cutting-edge fashion, and opulent lifestyle experiences. Kicking off on December 8th, 2021, at the New Concept Pop-Up Gallery at #01-11 Scott Square, this iconic event, aptly themed “Celebrating a Stronger Singapore,” is thoughtfully curated to embrace evolving consumer habits through a dynamic blend of digital and physical engagements.

Pioneering a New Era of Luxury: The Vision Behind JeweLuxe

Angela Loh, Founder and Chief Executive Officer of JeweLuxe, articulated the festival’s critical mission: to cast a renewed spotlight on Singapore’s remarkable capability to safely host premier international luxury events. This landmark gathering serves as an open invitation to global industry heavyweights and promising young designers alike, providing them with an unparalleled platform to unveil their groundbreaking and iconic creations. The event caters to both discerning Singaporean patrons and a growing influx of international shoppers, eager to immerse themselves in the world of high luxury.

Now in its 5th edition, Jeweluxe 2021 enjoys robust backing from the Singapore Tourism Board, underscoring its national significance and strategic role in revitalizing the luxury sector. This year’s festival also lays crucial groundwork for JeweLuxe 2022, which organizers confidently anticipate will be conscientiously unveiled at the esteemed Ngee Ann City venue in October of the coming year. The future edition promises to be an even grander affair, welcoming an expansive array of jewellery brands, designers, lifestyle purveyors, and an international clientele.

Accessible Luxury for a Modern World: Prices Starting from SGD800

JeweLuxe 2021 is not solely about pavé diamonds and multi-million dollar masterpieces. Recognizing a profound shift in consumer preferences, especially exacerbated by the global pandemic, there has been a significant surge in demand for more accessible jewellery suitable for everyday styling. The absence of red-carpet events and grand galas has lessened the traditional need for haute joaillerie, prompting a re-evaluation of luxury’s role. As Angela Loh insightfully puts it, “Celebrating a Stronger Singapore” acts as a powerful catalyst to reflect, regroup, re-engage, and cultivate a deeper, more mindful appreciation for luxury that was perhaps once overly glorified.

The festival meticulously curates ready-to-wear pieces that boast flawless engineering and are within reach of the average luxury consumer, with exquisite jewellery starting from an attractive SGD800. Jeweluxe has hand-picked a selection of established brands and visionary independent designers, catering to shoppers who are wisely diverting their discretionary income towards luxury items that offer genuine provenance and meaningful value.

Angela Loh further elaborated on JeweLuxe’s strategic approach: “We are profoundly grateful to be cautiously emerging from this pandemic, and we are strategically positioned to deliver enhanced value propositions and profoundly meaningful experiences to consumers across three key perspectives.”

Firstly, the festival aims to elevate the intrinsic value of precious purchases by presenting a thoughtful curation of iconic designs and compelling craftsmanship from independent brands that have demonstrably stood the test of time.

Secondly, JeweLuxe champion’s a new consciousness, giving rise to a fresh proposition of purposeful luxury and the undeniable power of community. This year’s edition will prominently feature brands that share a common vision for giving back and doing good, complemented by engaging activities designed to foster unity in diversity.

In addition, the organizers are proactively scaling the festival’s digital prowess, seamlessly transferring physical shopper interactions into an immersive virtual universe. This commitment extends to elevating content that remains at the forefront of engagement through sophisticated, cutting-edge digital experiences.

Embracing the Metaverse: Exclusivity and Authenticity with JeweLuxe’s First NFT Launch

A pivotal announcement came from Nelson Lee, Co-founder and COO of JeweLuxe World, regarding the much-anticipated launch of JeweLuxe’s first series of non-fungible tokens (NFTs). This initiative is deemed critical in spearheading new-age luxury, especially as a growing number of shoppers migrate exclusively online, and in proactively mitigating ongoing challenges posed by the global pandemic.

“As we collectively transcend into a metaverse-ready world, JeweLuxe is poised to create, for the very first time, four unique NFTs in an exclusive partnership with four distinguished individuals from society, all united under the powerful theme of ‘STRONGER’. These will be unveiled to the burgeoning crypto-economy community,” stated Nelson. He highlighted the astounding growth in the NFT market, noting over $2.5 billion in sales in the first half of 2021, with an impressive $1.2 billion in July alone – a clear indicator of exponential growth within the blockchain space throughout the pandemic.

Nelson further emphasized, “The launch of JeweLuxe’s inaugural NFT collection will mark a defining moment where Singapore’s society of affluent and influential individuals converge to forge a collective voice of courage and hope for a brighter future, irrespective of the lingering challenges of COVID-19.”

The festival promises truly hybrid shopping experiences, seamlessly blending the best of both worlds. These will include a carefully curated selection of intimate red-carpet trunk shows, with catwalks extending into the virtual realm. In-store sampling adventures will be complemented by insightful broadcasts and shared online across JeweLuxe World’s e-commerce platform and various social media channels. Shoppers will be warmly invited to “Spot Your Iconic Style,” where a dedicated team of experts will be on hand to cultivate a deeper appreciation for design intricacies and personal expression.

Four distinct themes have been meticulously unveiled, each designed to celebrate rich cultural heritage, generational provenance, and groundbreaking contemporary designs. In thoughtful collaboration with leading lifestyle brands and international fashion houses, the organizers have curated a series of hybrid virtual and immersive in-store events and exclusive trunk shows, all tailored to deliver a safe, elegant, and unforgettable shopping journey.

Thematic Journeys Through Luxury and Culture

8th December – 4th January: Rise of A New Asia

The festival begins its journey with a profound focus on the Asian continent, dedicating its first month to “Rise of A New Asia.” This segment is an ode to uplifting women, promoting resilience, and advocating for self-love and self-care. JeweLuxe has assembled a constellation of Asia’s finest houses and designers, inviting them to share their iconic designs and limited-edition ready-to-wear creations. These pieces beautifully reinterpret Asian culture and traditional craftsmanship through a modern lens.

Dynamic and award-winning Singaporean and Asian jewellery brands such as Caratell, Infiniti Jewels, Jaipore by Ritu Aurora, Risis, Manjrie, Teng Huat, and Tsura will take center stage. They will be joined by esteemed overseas counterparts including House of Umrao, Masterstroke, and Tichu from India, alongside Baerjewels and Shelly by Dynasty from Hong Kong. Each brand will unveil its distinct design philosophy through a series of design and craft-focused curated events, promising an immersive cultural experience.

The rich tapestry of Asian cultures, design, and craft will command the limelight during this initial four-week kick-off. Designers, spanning both fashion and jewellery, have poured their creative souls into the reinterpretation and revitalization of Asian style culture, presenting refreshing perspectives in the following curated showcase experiences:

Indian Tradition of Design and Craft Revitalised: This segment explores the re-interpretation of traditional Indian design and craft into contemporary style statements, perfectly suited for the stars and the who’s who of Asian high society and professional elites. Anuj of Umrao and Nikasha of fashion labels Nikasha and NIKA Bespoke exemplify this mastery. JeweLuxe will feature insightful interviews with these designers, delving into how they distill the very essence of traditional Indian design and craft it into glamorous styles with universal appeal. Singaporean jewellery designers, Jaipore by Ritu Aurora and Manjrie, will also join to present their distinctive visions and innovative design and craft approaches.
Peranakan Culture Reimagined: With a notable resurgence of appreciation for Peranakan culture, JeweLuxe casts a special spotlight on creations from Caratell and Risis, both deeply inspired by this unique style heritage. These exquisite pieces will be showcased alongside the revitalized perspectives of traditional Asian style culture presented by Singapore’s two local fashion labels, Triologie and Rumah Kim Choo.

5th January – 15th February: The American Dream

The festival then journeys across the globe to present “The American Dream,” with its second showcase drawing key inspiration from themes of community, sustainability, and empowered living. This segment is propelled by a vibrant new wave of American jewellery designers who are redefining luxury with purpose.

Impactful labels making their debut in Asia include Daria de Koning, Elliot Young Fine Jewelry, and Tagili, showcasing their innovative designs alongside established powerhouses such as Kimberly MacDonald, Faraone Mannella, and Paolo Costagli. These designers collectively represent the diverse and dynamic spirit of American luxury.

A series of thought-provoking thematic activities will bring a refreshing perspective to jewellery appreciation, encouraging a deeper understanding of craft and impact:

Sustaining Sustainability: JeweLuxe curates an inspiring selection of Sustainable Styles, featuring breathtaking jewels by Kimberly MacDonald. These pieces will be showcased in harmony with a preview of Singaporean designer Ying the Label’s sustainable collection, which integrates nature-inspired prints, emphasizing ethical practices and environmental consciousness in luxury.
Unearthing Art of Nature: In a captivating collaboration, MM Galleri, Daria de Koning, and Kimberly MacDonald collectively present the riveting beauty of precious art forms naturally created by our Mother Earth. These organic wonders are then harnessed to their full potential, manifesting in luxurious jewellery and sophisticated living styles, showcasing nature’s unparalleled artistry.
New Purpose. A New Vision: JeweLuxe collaborates with Purpose Venture Capital to share a transformative new vision. This initiative focuses on building and promoting purposeful businesses that are committed to doing good, not merely in terms of financial Return on Investment (ROI), but crucially, by bringing significant value to a larger community or our world at large, fostering a more impactful form of capitalism.
Power of Community: JeweLuxe endeavors to unite Singapore’s diverse society and professional community through the shared appreciation of and/or styling with jewellery. This initiative aims to evoke a collective voice of motivation, empowerment, and optimism, reinforcing social bonds through the artistry of luxury.

16th February – 22nd March: The European Renaissance

The journey continues with “The European Renaissance,” where JeweLuxe proudly presents a meticulously curated selection of European creative forces. This segment wholeheartedly embraces the enduring spirit of the European Renaissance in jewellery designs, showcasing an array of distinguished brands including Marina B, Alessio Boschi, Amedeo, and Leonori from Italy, alongside D&A Style and Tenzo from Russia. These designers embody the rich heritage and innovative future of European luxury.

In a vibrant collaboration with a host of local and international fashion labels, JeweLuxe will present “The Art of Modernizing Traditional Craft in Fashion and Jewellery.” This month-long series will feature weekly curated experiences dedicated to the appreciation of Europe’s multifaceted history of style. From the delicate intricacy of Chinoiserie and the romantic charm of Frills and Ruffles, to the timeless elegance of Lace, and the bold statements of Punk and contemporary looks that truly rock, this theme promises a captivating exploration of fashion and jewellery evolution.

23rd March – 19th April: From Beginning of Time

The festival culminates with “From Beginning of Time,” a captivating segment that invites consumers on an extraordinary time-traveling journey. This unique exhibition will explore timepieces from the distant past, through the present, and even glimpse into the future, all while delving into the vision, inspirations, and profound passions of independent watchmakers.

“From Beginning of Time” is a timepiece-centric showcase that highlights significant design and mechanical milestones in watchmaking, as well as trends that have captured the imagination of collectors worldwide. The exhibition will feature evergreen investibles and highly sought-after collectibles from iconic brands like Rolex, Patek Philippe, and Audemars Piguet, presented by 2tonevintage. Alongside these timeless classics, the showcase will feature contemporary watchmakers who are blazing a trail to fame and global recognition, including Konstantin Chaykin, Ophion, Singer Reimagined, DIW, Azimuth, and many more.

“From Beginning of Time” will present unparalleled insights and adventures in appreciating timepieces, unraveling fascinating narratives and technological marvels:

Audacity in Perfecting Design of Movement: Discover the compelling story behind Konstantin Chaykin’s receipt of the Audacity Prize at the 2018 Geneva Grand Prix d’Horlogerie de Genève (GPHG). Awarded at the very last moment by the jury and organizers, the prize name was deemed perfectly suited for his revolutionary ‘Clown’ watch. Learn directly from the first Russian GPHG watchmaker how this remarkable achievement unfolded, showcasing his innovative spirit and daring design.
The Exceptional Art of L’Epée 1839: Delve into the rich history of L’Epée, a prominent clockmaking house with over 180 years of heritage. Today, it stands as Switzerland’s sole manufacture specializing exclusively in high-end clocks. Founded in 1839 by Auguste L’Epée, the company initially focused on music boxes and watch components, quickly becoming synonymous with entirely hand-made pieces. Throughout its storied history, L’Epée 1839 has developed an exceptional table clock collection, ranging from sophisticated classic carriage clocks to contemporary design marvels and avant-garde horological creations designed to shock, evoke, and inspire, rather than simply conform.
High-End Watchmaking at Affordable Prices: Unravel the intriguing story of Ophion watches. Learn how a timepiece, featuring a case crafted by the famed Kari Voutilainen—renowned for his high-value watches retailing as much as 70,000 CHF with a three-year waiting list—can be retailed for a mere 2,950 EUR. Gain invaluable insights into how the watchmaking industry is shifting towards greater transparency and collaboration, exemplified by Ophion’s innovative approach.
Investibility of Vintage – Creating Your Portfolio: Gain profound understanding from Ali Nael, world-renowned vintage collector and owner of 2tonevintage. He will share why vintage watches have consistently served as his “blue-chip stock” for the past two decades, offering expert perspectives on their enduring value and investment potential in a fluctuating market.
Cars & Watches – Immaculate Pairing for the Ultimate Gentleman: Explore the fascinating synergy between automotive excellence and horological artistry. Singer Vehicle Design, an American company celebrated for modifying Porsche 911s and founded by Rob Dickinson (former front-man of the English rock band Catherine Wheel), based in Los Angeles, California, has expanded its legacy. Discover how Singer Reimagined, their watch company, has rapidly emerged as one of today’s most respected independent and collectible watch brands, perfectly blending performance engineering with exquisite timekeeping.

For a complete JeweLuxe calendar and details on Scotts Square in-boutique events, please visit: https://www.jeweluxeworld.com/