Forevermark Diamond Jewellery, the premium natural diamond jewellery brand from the De Beers Group, has opened its first exclusive store in Bengaluru, marking an important step in the brand’s retail growth across South India. The new boutique is situated in Phoenix Mall of Asia, offering a refined luxury shopping environment designed to meet the expectations of discerning jewellery buyers in one of the country’s most dynamic markets.
The Bengaluru launch reinforces Forevermark’s commitment to bringing certified natural diamonds and finely crafted jewellery closer to consumers. Since beginning its retail journey in September 2025, Forevermark Diamond Jewellery has steadily expanded its presence, now operating in eight stores nationwide while also developing a comprehensive e-commerce platform to reach customers beyond store locations. The brand combines the heritage and expertise of the De Beers Group with contemporary retail experiences that emphasize trust, transparency and the enduring value of natural diamonds.
Speaking about the new boutique, Mallikarjuna Reddy Yarabolu, Managing Director, De Beers India Pvt. Ltd., explained that the Bengaluru outlet aligns with a broader strategy to strengthen the brand’s footprint in key metropolitan markets and to make its distinctive diamond collections more accessible to local customers. The store has been planned to deliver a calm, personal and immersive shopping experience, where trained consultants guide visitors through the selection of diamonds and jewellery tailored to their preferences.
The showroom’s design focuses on elegance and clarity, allowing the jewellery to take center stage. Customers will find an extensive portfolio of natural diamond jewellery, including bridal ensembles, contemporary everyday pieces, classic solitaires and the brand’s signature collections. Dedicated display areas showcase collections such as Icon, Avaanti and Millemoi, each presented to highlight craftsmanship, design language and the intrinsic beauty of the diamonds. The layout supports both relaxed browsing and private consultations for those seeking bespoke or high-value pieces.
Forevermark places a strong emphasis on the provenance and certification of its diamonds. Shoppers at the Bengaluru boutique can expect clear information about the origin, quality and unique attributes of each stone, backed by the brand’s labelling and the wider ethical sourcing principles associated with the De Beers Group. In addition to product expertise, the store offers services that enhance the ownership experience, from custom design discussions to aftercare guidance, ensuring jewellery remains beautiful for generations.
The company views Bengaluru as strategically important within its national expansion plans. Forevermark aims to grow its network to 20 stores across India by the end of the year and has set a long-term target of establishing 100 outlets over the next four years. These targets are part of a wider ambition to scale the business and to develop a significant presence in the Indian market, with the brand targeting growth into a USD 100 million business. Such ambitions reflect strong confidence in demand for natural diamond jewellery among India’s consumers and the opportunities presented by both physical retail and digital channels.
Beyond sales, the new Bengaluru boutique is intended as a local touchpoint for education about natural diamonds and responsible buying. Forevermark seeks to engage customers with information about diamond characteristics, the design process, and the value of certified natural stones, helping buyers make informed decisions when selecting pieces for life’s important moments.
The opening in Bengaluru not only expands Forevermark Diamond Jewellery’s retail footprint but also underlines the brand’s focus on delivering consistent, high-quality experiences across India. By combining thoughtfully designed store environments, a broad collection of natural diamond jewellery and professional customer service, Forevermark aims to strengthen its connection with Indian buyers and continue growing its presence in a market that remains central to the global diamond industry.