Scope of the Partnership

Effective 1 July, Movado Group will take responsibility for the design, manufacturing and worldwide distribution of Kate Spade New York watches. Under the terms of the arrangement, Movado will handle product development and global go-to-market execution while aligning with Kate Spade’s creative direction to ensure the watches reflect the brand’s distinct identity.

Design Direction and Signature Details

The first collection will draw on several of Kate Spade’s recognizable design elements. Expect to see the playful yet refined spade heart, the spade flower motif and delicate scalloped detailing incorporated into dial and case visuals. The watches will reflect the brand’s signature mix of whimsy and polish, balancing fashion-forward styling with wearable proportions.

Material choices will emphasize a premium feel. Highlights described for the collection include mother-of-pearl dials, sparkling crystal hour markers, metallic finishes, textured surfaces, signature prints and leather straps crafted from Kate Spade leather. These elements are intended to deliver both visual impact and a refined everyday aesthetic.

Distribution and Pricing

The new watches will be positioned across a range that makes the line accessible to a broad audience. Pricing for the collection is expected to fall between $148 and $298. Distribution will be global, with availability planned through select department stores, specialty retailers and online platforms starting in Spring 2027.

Strategic Importance for Both Brands

For Kate Spade New York, the partnership represents a meaningful step to strengthen and expand its accessories category by reintroducing and elevating its watch assortment. For Movado Group, the collaboration offers the chance to extend the reach of its manufacturing and distribution capabilities by bringing Kate Spade’s distinctive design language to a wider international audience in the watch segment.

Creative Leadership Update

In conjunction with the licensing announcement, Kate Spade New York confirmed a key leadership appointment. Jonathan Saunders has been named the brand’s new Executive Creative Director, effective 26 August. This appointment signals the brand’s intent to refine its creative vision and support the next phase of commercial and aesthetic growth as it expands its accessories portfolio.