featured 15261

ASHI Diamonds Unveils 2020 Bridal Campaign A Journey of Love

ASHI Diamonds Unveils “Journey of Love” 2020 Bridal Program: Elevating Retailers and Enchanting Brides

ASHI Diamonds is thrilled to announce the launch of its highly anticipated 2020 Bridal Program, aptly named “Journey of Love.” This meticulously crafted initiative is designed to fulfill the deepest desires of every modern bride, seamlessly blending the grace and contemporary elegance she embodies with the timeless enchantment of her dream wedding. ASHI has curated an extraordinary bridal collection that captures the essence of life’s most significant romantic milestones—from the initial blush of courtship to the joy of a proposal and the grandeur of the wedding day itself. Our collection features a breathtaking array of brand-new designs, alongside a selection of beloved best-sellers and beautifully reimagined classics. Each piece reflects ASHI’s unwavering commitment to exquisite craftsmanship, characterized by intricate milgraining, delicate lattice work, and soft, flowing curves that truly set every design apart.

Mr. Pandya, a distinguished partner at ASHI Diamonds, articulates the company’s vision and dedication: “Our team has invested immense effort and passion into developing a truly fantastic presentation of bridal rings and wedding sets. These collections are specifically tailored to accentuate the unique style of the modern bride, ensuring she stands out on her special day. Our commitment to unparalleled quality and superior workmanship is evident in the finest details of our copyrighted designs, which are the hallmark of ASHI’s latest Bridal Collection. Beyond the exquisite jewelry, our comprehensive marketing program offers our valued retail partners a robust platform, empowering them to expand their reach into new and evolving markets. At ASHI, we don’t just supply products; we strive to be a complete product and service solution for our retail partners, enabling them to dedicate their focus entirely to the evolving demands and desires of their own customers.”

The cornerstone of this program is the stunning 24-page Bridal Book, an indispensable tool for any jeweler. This beautifully designed publication showcases over 160 distinct bridal pieces, including more than 40 captivating new designs that promise to enthrall. The book presents a diverse assortment of contemporary, vintage-inspired, and traditional bridal styles, ensuring there is something to delight even the most discerning consumer. Within its pages, retailers and their clients will discover today’s most innovative designs with a high-fashion, designer aesthetic, alongside proven best-sellers that consistently resonate with customers. Moreover, ASHI has masterfully re-crafted beloved traditional styles, transforming them into new bridal classics that honor heritage while embracing modern sensibilities.

“In today’s dynamic market, successful jewelers rightfully expect and deserve more from their vendors than just the ordinary,” Pandya emphasizes. “ASHI is deeply committed to leading the industry in how fine jewelry is presented to consumers. Our Bridal Book exemplifies this commitment, offering the perfect synergy of exceptional value and accessible pricing—a combination that today’s savvy consumers actively seek. The extensive selection of featured products consistently delivers the superior quality customers expect, at retail price points they genuinely desire. This strategic approach provides our partners with unparalleled flexibility, empowering them to secure a significant competitive advantage in any market landscape.”

The ASHI 2020 Bridal Marketing Program represents a holistic and integrated strategy, encompassing everything from compelling print and advanced digital marketing initiatives to cutting-edge e-commerce solutions and sophisticated merchandising strategies. This comprehensive program is specifically engineered to help you, our retail partner, firmly establish your store as the premier bridal source within your market. With ASHI’s support, you become more than just a seller; you become the recognized brand synonymous with exceptional bridal jewelry.

ASHI Diamonds “Journey of Love” 2020 Bridal Program Highlights:

  • 24-Page Customizable Bridal Book: Your Brand, Amplified

    This exquisite book not only showcases ASHI’s breathtaking bridal program but also serves as a powerful, customizable marketing asset for your store. It can be personalized with your store’s distinctive logo and captivating imagery, a compelling history of your establishment, details about other complementary bridal brands you carry, attractive coupons to drive immediate sales, and exciting social media sweepstakes promotions. This level of customization transforms a marketing tool into a bespoke representation of your brand, fostering deeper customer loyalty and distinction in your local market.

  • Robust In-Stock Program & Proven 5-Day Preview Program

    Leverage ASHI’s efficient in-stock program, ensuring most featured styles are readily available for overnight delivery, minimizing wait times for your customers. Furthermore, take advantage of our no-obligation 5-day invoice-memo program on a vast selection of styles highlighted in the Bridal Book. This risk-free preview allows you to test market demand and showcase pieces without immediate financial commitment. This program boasts a remarkable and proven 40% sell-through rate, demonstrating its effectiveness in converting interest into sales and significantly boosting your inventory turnover without capital strain.

  • Matching Bridal Max Memo & Flexible Extended Terms

    Approved retail partners gain access to an exclusive matching ASHI Bridal Max Memo Program, providing additional inventory support. Alongside this, ASHI offers advantageous extended payment terms. These financial solutions are designed to significantly improve your cash flow, enable you to carry a broader and deeper inventory of sought-after bridal pieces, and ultimately enhance your store’s ability to cater to a wider range of customer preferences, solidifying ASHI’s commitment as a true partner in your success.

  • Advertising Co-op Subsidy: Maximizing Your Marketing Budget

    ASHI provides a generous 4% advertising subsidy against your net asset purchases. This substantial financial contribution is specifically allocated to offset the costs associated with the Bridal Marketing Program. This savings mechanism can dramatically reduce or even entirely cover the expense of utilizing the Bridal Book as a premium in-store handout or a highly targeted direct mailer, allowing you to execute impactful marketing campaigns more economically and effectively.

  • Expedited Special Order Delivery: Meeting Unique Customer Needs

    Understanding that every bride has unique visions, ASHI ensures prompt service for bespoke requests. We guarantee a rapid 2-week delivery on most special orders. This efficiency in fulfilling customized requests not only elevates customer satisfaction but also empowers your store to offer a personalized service that sets you apart from competitors, ensuring that every bride’s specific desires are met with speed and precision.

  • Seamless Store Branding: Your Identity Takes Center Stage

    Individualize the Bridal Book and reinforce your local presence by prominently featuring your store’s logo on both the front and back covers. Further personalize the book with captivating pictures and a concise history of your store on the inside front cover. This strategic branding fosters trust, strengthens your local identity, and connects ASHI’s premium collection directly with your established reputation in the community.

  • Strategic Brand Customization Options

    Gain the strategic advantage of customizing 4 or 8 pages within the Bridal Book to showcase your other top-performing jewelry and watch brands. This option allows you to secure valuable co-op advertising funds from these additional lines, optimize your catalog space, and present a comprehensive offering to your customers, effectively diversifying your marketing efforts and maximizing your return on investment.

  • Comprehensive Digital Marketing Suite (All Free)

    ASHI empowers your online presence with an unparalleled suite of free digital marketing benefits, designed to drive traffic and convert browsers into loyal customers:

    • QR Code Integration: Seamlessly connect your physical marketing materials to your digital platforms, offering customers instant access to more information and online shopping.
    • Digital Coupons: Implement dynamic digital coupons to encourage immediate purchases and track promotional effectiveness with ease.
    • Targeted E-mail Campaigns: Utilize pre-designed and customizable email templates to nurture leads, announce new collections, and maintain consistent communication with your customer base.
    • Free Responsive Bridal Store Micro-Website: Receive a professional, mobile-friendly micro-website, fully branded with your company information. This site includes an integrated email system, customizable retail markups for complete control over your pricing strategy, and an integrated shopping cart with secure PayPal and order-by-phone options. The micro-website meticulously showcases all ASHI’s bridal designs with high-quality, zoomable jewelry images available from three distinct view angles, offering an immersive browsing experience that significantly enhances conversion rates.

  • Engaging Bridal Sweepstakes: Grow Your Customer Base

    Participate in ASHI’s expansive Global Bridal Sweepstakes or opt to create a customized sweepstakes featuring your own ASHI Bridal Giveaway. These highly engaging promotions provide a unique and powerful marketing opportunity to dramatically increase and broaden your customer base. As your social media posts are liked, shared, and commented on by your existing customers and their friends, you benefit from invaluable viral marketing that significantly boosts your brand exposure. Additionally, these sweepstakes are a highly effective method for collecting names and email addresses of potential new customers, building a robust database for future targeted marketing campaigns.

  • Professional Television Commercial & Marketing Visuals (All Free)

    Access high-quality television and print advertising materials, meticulously optimized for both website integration and localized advertising purposes. These professional visuals provide your marketing efforts with a polished and impactful presentation, ensuring your brand message resonates effectively across various media channels.

  • Compelling In-Store Marketing Visuals (All Free)

    Enhance the in-store customer experience with free, professionally produced looping DVDs for your displays, captivating your customers with stunning visuals of the ASHI collection. Complement these with informative and beautifully designed handouts for your potential customers, providing them with tangible takeaways that reinforce your brand’s message and the beauty of ASHI diamonds.

“The 2020 Bridal Merchandising and Marketing Program is more than just a collection; it profoundly represents ASHI’s unwavering contribution of quality, exceptional value, dedicated service, and robust marketing support to your organization,” Mr. Pandya concludes. “It further underscores our deep-seated commitment to the enduring success of your bridal business and beyond. This comprehensive total package serves as a powerful reminder to our esteemed jewelers that while ASHI is often imitated for its innovation and excellence, it can truly never be duplicated.”

To delve deeper into how the ASHI Bridal Merchandising and Marketing Program can transform your business and captivate your clientele, please do not hesitate to call ASHI directly at 800-622-ASHI (2744) or contact your dedicated regional sales representative. For additional information and to explore our full range of offerings, please visit our official website at www.AshiDiamonds.com.