Women’s Jewelry Association Unveils Landmark Toronto Chapter, Empowering Canadian Jewelry Professionals
New York, NY – February 7, 2024 – The Women’s Jewelry Association (WJA) proudly announces a significant expansion of its global network with the official launch of its first Canadian Chapter, WJA Toronto. This pivotal move marks a new era for women in the Canadian jewelry industry, providing unparalleled opportunities for professional growth, networking, and leadership development. The WJA Toronto Chapter will be led by an exceptional team, with Alanna Campbell and Shelbey Dodds serving as its inaugural Co-Presidents for 2024, supported by a diverse and dynamic Board of Directors.
This momentous occasion follows an overwhelming display of interest and enthusiasm from the Canadian jewelry community. Last September, the WJA, in a collaborative effort with the esteemed Canadian Jewellers Association (CJA), hosted a highly successful inaugural event in Toronto at the Arcadia Studio. The gathering attracted over seventy-five industry professionals, many of whom immediately expressed a keen desire to contribute to the chapter’s leadership and mission. This strong validation underscored the vital need for a WJA presence in Canada, prompting the association to move forward swiftly in establishing its latest international chapter. Following extensive interviews with potential candidates, Alanna Campbell and Shelbey Dodds were selected for their vision, leadership qualities, and deep commitment to advancing women in the industry, making them the ideal choices to spearhead the new chapter.
Susan Chandler, President of the Women’s Jewelry Association, expressed immense excitement about this new venture. “I’m absolutely delighted to officially welcome our newest WJA Toronto chapter to the WJA family,” Chandler stated. “Our co-presidents, Alanna Campbell and Shelbey Dodds, are already building a formidable board, poised to bring the core WJA mission – empowering women through networking, education, and leadership – directly to the heart of the Canadian jewelry industry. We are profoundly grateful for the invaluable partnership and shared vision of the Canadian Jewellers Association, whose support was instrumental in kicking off this latest international initiative last fall. I eagerly anticipate the remarkable achievements and lasting impact the Canadian chapter will undoubtedly make in the years to come.”
The Genesis of WJA Toronto: A Response to Industry Demand
The establishment of WJA Toronto is not merely an expansion; it’s a strategic response to a clear and resounding demand within the Canadian jewelry sector. For years, Canadian professionals, particularly women, have sought a dedicated platform for mentorship, skill development, and peer connection akin to what the WJA offers globally. The overwhelming turnout at the September launch event, co-hosted with the Canadian Jewellers Association, served as irrefutable proof of this need. Attendees from various facets of the industry—from designers and retailers to appraisers and manufacturers—converged, eager to explore opportunities for collaboration and advancement. The robust interest in leadership positions immediately following the event signaled a vibrant community ready to take ownership and shape the future of their industry. This organic enthusiasm laid the groundwork for WJA Toronto, ensuring its foundation is built on genuine desire and active participation from its future members.
The partnership with the Canadian Jewellers Association was critical in facilitating this successful launch. As a trusted voice with a century-long legacy in the Canadian market, the CJA provided invaluable local insights, logistical support, and credibility, fostering a welcoming environment for the WJA’s entry. This collaboration exemplifies the power of industry associations working together to enhance the professional landscape for all members, particularly focusing on elevating women’s roles and opportunities.
Meet the Trailblazing Co-Presidents: Visionaries Leading WJA Toronto
The success of any new chapter hinges on the strength and vision of its leadership. WJA Toronto is exceptionally fortunate to be guided by two highly accomplished and passionate co-presidents, Alanna Campbell and Shelbey Dodds, whose diverse backgrounds and shared commitment to empowering women promise a vibrant future for the chapter.
Alanna Campbell: A Gemologist’s Journey to Leadership
Alanna Campbell brings a wealth of expertise and a proven track record of industry involvement to her role as Co-President. As the owner of AC Appraisals, she provides independent jewelry appraisal services primarily in the Ottawa, Ontario region, known for her meticulous attention to detail and unwavering integrity. Beyond her entrepreneurial endeavors, Alanna serves as the Membership Coordinator for the Canadian Jewellers Association, a role that keeps her at the pulse of the Canadian jewelry industry and deeply connected to its professionals.
Alanna’s journey in the jewelry world began in 2013 as a sales representative at a local fine jewelry store. It was here that her inherent passion for gems and jewelry truly blossomed. Driven by a thirst for knowledge and precision, she enrolled in the prestigious Graduate Gemologist (GG) program at the Gemological Institute of America (GIA). Achieving her GG designation in 2016, a highly respected credential in the industry, marked a significant milestone. Her pursuit of excellence didn’t stop there; she furthered her studies to earn her designation as a Registered Master Valuer in 2018, solidifying her status as a leading expert in jewelry valuation.
Alanna’s professional trajectory is a testament to her passion for “all things sparkly,” a passion she has skillfully united with her innate organizational and leadership abilities. Her dedication to the WJA is long-standing, having been a member since 2021 and actively serving as a Board member for the highly active New York Metro (NYM) Chapter in both 2022 and 2023. This invaluable experience within a thriving WJA chapter equips her with practical insights into chapter management, event programming, and member engagement. Alanna is thrilled to leverage this experience, alongside her fellow Co-President Shelbey Dodds, to successfully launch and nurture WJA’s presence in Canada, creating a robust support system for women across the nation’s jewelry sector.
Shelbey Dodds: Craftsmanship, Innovation, and Entrepreneurship
Shelbey Dodds, a distinguished jeweler based in Toronto, offers a unique blend of artistic vision, technical mastery, and entrepreneurial spirit to her role as WJA Toronto Co-President. Her academic foundation was forged at NSCAD University, where she completed her Bachelor of Fine Arts (BFA) in Jewellery Design and Metalsmithing in 2015. This rigorous program provided her with a comprehensive understanding of design principles, material science, and fabrication techniques, laying the groundwork for her distinctive artistic practice.
Following her academic achievements, Shelbey further honed her craft through several highly competitive artist residency programs, including the prestigious Harbourfront Centre (Metal) in 2017. These residencies allowed her to experiment with innovative techniques, develop her unique aesthetic, and contribute to the broader art and design community. Her talent has been recognized through various grants awarded by esteemed organizations such as Arts Nova Scotia and the Ontario Arts Council, enabling her to pursue ambitious projects. Shelbey’s work has garnered national and international acclaim, having been showcased in numerous exhibitions, solidifying her reputation as a formidable artist and designer.
Beyond her artistic pursuits, Shelbey has demonstrated exceptional business acumen and leadership within the manufacturing sector of the jewelry industry. Shortly after its inception in late 2021, Shelbey joined the Triocast team, a rapidly growing casting company, initially as a casting assistant. Her dedication, skill, and leadership qualities quickly propelled her through the ranks, making her the lead and principal caster. In this pivotal role, she played an instrumental part in Triocast’s meteoric rise, contributing to over a million dollars in sales. Her expertise extends to education, where she has developed curriculum and taught intensive casting workshops, most recently conducting a highly successful program in Edmonton, Alberta. Recognizing her indispensable contributions and leadership, Shelbey has since been made a partner in the burgeoning company, a testament to her invaluable impact. Her combined artistic sensibility and hands-on manufacturing expertise provide a multifaceted perspective that will be invaluable in shaping WJA Toronto’s offerings, particularly for members involved in design, production, and entrepreneurial ventures.
Building a Strong Foundation: The WJA Toronto Board of Directors
The success and vibrancy of WJA Toronto will be further amplified by the commitment and diverse talents of its 2024 Board of Directors. These industry leaders, representing a wide spectrum of the Canadian jewelry landscape, bring invaluable experience, fresh perspectives, and a shared dedication to the WJA’s mission. Alongside Co-Presidents Alanna Campbell and Shelbey Dodds, the board is structured to effectively address various aspects of chapter operations, from communications and membership to programming and financial stewardship.
- Sydney Abrams of Fair Trade Jewellery Co serves as the Communications Co-VP. Sydney’s experience with a company renowned for ethical sourcing and sustainable practices will be crucial in shaping WJA Toronto’s messaging and public outreach, ensuring clear and impactful communication with members and the wider industry.
- Gada Alejlo of Williams Distinctive Gems takes on the role of Membership Co-VP. Gada’s background in custom jewelry, emphasizing client relationships and personalized service, positions her well to foster a welcoming environment and strategically grow the chapter’s membership base.
- Anita Bhandari of Aarkish Diamonds is the chapter’s Treasurer. With her expertise in the diamond industry, Anita will provide essential financial oversight, ensuring the chapter’s resources are managed responsibly and transparently to support its initiatives.
- Sanaz Doost of Sanaz Doost Fine Jewelry also serves as a Communications Co-VP. Sanaz’s background in fine jewelry design and branding will be instrumental in developing engaging content and creative strategies to promote WJA Toronto’s events and values.
- Ari Fudim of York International Gems Ltd is the Programming VP. Ari’s knowledge of the gem trade and international business will be vital in conceptualizing and executing a diverse range of educational and networking programs that resonate with the broad interests of the Canadian jewelry community.
- Ashley McFarlane of Omi Woods joins as the other Membership Co-VP. Ashley’s entrepreneurial spirit and experience with a distinctive jewelry brand will be key in attracting new members and demonstrating the tangible benefits of WJA Toronto affiliation, particularly for designers and independent jewelers.
“We are truly overwhelmed by the incredibly positive response we received following the WJA Toronto launch event in September 2023,” expressed Co-President Alanna Campbell. “The enthusiastic participation and eagerness to contribute immediately signaled the immense potential of this chapter. We are incredibly fortunate to have the unwavering support of such a diverse and exceptionally talented board. Their collective expertise spans every facet of the jewelry industry, from design and manufacturing to retail and appraisal. Their dedication, alongside that of many other passionate volunteers, is instrumental in bringing the vision of WJA Toronto to vibrant life. We are confident that with this strong leadership team, WJA Toronto will quickly become a cornerstone for professional development and community building within the Canadian jewelry sector.”
Strategic Vision for 2024 and Beyond: Cultivating Growth and Opportunity
The WJA Toronto leadership has a clear and ambitious vision for its inaugural year and the future. Co-President Shelbey Dodds articulated this roadmap: “2024 will be primarily focused on establishing a solid foundation for WJA Toronto. Our immediate priorities include building robust operational frameworks, forging strong community partnerships, and ensuring our initial events resonate deeply with the needs and aspirations of our Canadian members. We are eagerly looking forward to hosting a selection of WJA’s signature events, which have proven immensely popular and valuable in other chapters, tailored to the unique context of the Canadian market. These events will encompass a range of formats, including educational seminars, inspiring networking mixers, and professional development workshops designed to equip our members with cutting-edge skills and industry insights. Simultaneously, a key objective will be to significantly grow our membership base, reaching out to women across all levels and sectors of the Canadian jewelry industry to invite them to become part of this empowering community. Our aim is to foster an environment where every woman feels supported, connected, and empowered to achieve her highest potential, contributing to a more vibrant and inclusive Canadian jewelry landscape.”
The long-term goals for WJA Toronto extend beyond its initial growth phase. The chapter aims to become an indispensable resource for Canadian women in jewelry, recognized for its impactful programming, strong mentorship opportunities, and a thriving network of professionals. By regularly engaging with members, identifying emerging industry trends, and adapting its offerings, WJA Toronto plans to remain highly relevant and valuable, empowering future generations of leaders and innovators within Canada’s dynamic jewelry sector.
The Power of Association: WJA and CJA in Partnership
The successful launch of WJA Toronto underscores the vital role that professional associations play in fostering growth, innovation, and community within specialized industries. This initiative is further strengthened by the synergistic relationship between the Women’s Jewelry Association and the Canadian Jewellers Association, two influential entities dedicated to the advancement of the jewelry sector.
About the Women’s Jewelry Association
The Women’s Jewelry Association (WJA) is the premier business networking organization dedicated to the professional development of women in the jewelry and watch industries. Its core mission is to empower women to advance and develop professionally through three key pillars: robust networking opportunities, comprehensive education, and impactful leadership development. WJA provides a vibrant platform for members to connect with peers, mentors, and industry leaders, fostering invaluable relationships that can accelerate careers. Through a diverse range of educational programs—from webinars on market trends and business strategies to workshops on technical skills and personal branding—WJA equips its members with the knowledge and tools needed to thrive. Furthermore, its leadership development initiatives, including mentorship programs and board service opportunities, are designed to cultivate confident and influential leaders who can shape the future of the industry. The establishment of WJA Toronto is a direct extension of this mission, bringing these critical resources and this supportive community to Canadian professionals. For more information on WJA’s initiatives and how to get involved, please contact [email protected].
About the Canadian Jewellers Association
With a distinguished legacy spanning over 100 years, the Canadian Jewellers Association (CJA) stands as the trusted voice of the Canadian jewelry industry. The CJA’s enduring mission is to provide comprehensive assistance and support to Canadians, ensuring they enjoy an unparalleled and complete jewelry shopping experience. This commitment extends through every stage, from the initial excitement of “window shopping” and thorough information gathering, to the thoughtful selection, purchase, and presentation of a fine jewelry piece, and ultimately, the joyous experience of wearing it. Beyond consumer assurance, the CJA plays a crucial role in advocating for the industry, setting standards, and providing resources for its members, which include retailers, manufacturers, designers, and suppliers across Canada. Its century of dedication has fostered a strong and ethical marketplace, building consumer confidence and supporting the livelihood of thousands of Canadian jewelry professionals. The CJA’s collaboration with WJA Toronto exemplifies its forward-thinking approach to industry development, recognizing the importance of specialized associations in nurturing talent and fostering an inclusive professional environment.
Join the Movement: WJA Toronto’s Vision for the Future
The launch of WJA Toronto represents more than just the formation of a new chapter; it signifies a powerful commitment to fostering a dynamic, inclusive, and professionally enriched environment for women across the Canadian jewelry industry. With an experienced and passionate leadership team, a robust strategic plan, and the invaluable support of the Canadian Jewellers Association, WJA Toronto is poised for remarkable success. Industry professionals are invited to join this exciting movement, contribute to its growth, and benefit from the unparalleled opportunities for networking, education, and leadership that WJA Toronto will provide. The future of women in Canadian jewelry is brighter than ever.