Day’s Jewelers Illuminates Tuscan Village: A Grand Opening Celebration of Heritage, Craftsmanship, and Community in Salem, NH
SALEM, NH – December 8, 2025 – Day’s Jewelers, a distinguished New England fine jeweler with a rich legacy spanning over 111 years, proudly announced the grand opening of its newest and most innovative location at Tuscan Village in Salem, New Hampshire. This significant expansion was heralded by a multi-day grand celebration, which commenced with an official ribbon-cutting ceremony on Thursday, November 20. Hosted in a collaborative effort with the esteemed Southern New Hampshire Chamber of Commerce, the event marked a pivotal moment for both Day’s Jewelers and the vibrant Tuscan Village community.
The celebration, thoughtfully designed to engage and delight, welcomed a diverse array of guests, including cherished long-standing customers, integral community members, and trusted partners. Attendees were invited to step into Day’s newest retail space—a meticulously crafted environment that blends warmth with modern sophistication. Every design element within the store has been curated to elevate the jewelry shopping experience, emphasizing exquisite artistry, unparalleled craftsmanship, and the deeply personal touch of heartfelt service that Day’s Jewelers is renowned for. Throughout the four-day festivities, guests savored delightful refreshments, engaged in unique interactive experiences, availed themselves of exclusive offers, and had the chance to win coveted items through daily giveaways, truly making the grand opening an unforgettable occasion.
A Vision of Growth and Enduring Commitment
Joe Corey, President of Day’s Jewelers, articulated the profound significance of this new venture. “This new store marks an exciting milestone for our company, representing far more than just an expansion of our physical footprint. It’s a powerful reaffirmation of our unwavering commitment to serving our customers with excellence and investing meaningfully in the communities we are privileged to be a part of,” Corey stated. He emphasized the forward-looking nature of the Salem location, adding, “This space truly embodies innovation, fosters deeper connection with our clientele, and unlocks new opportunities for growth and engagement. We eagerly anticipate welcoming everyone through our doors to experience the Day’s difference.”
The Salem store represents Day’s Jewelers’ ninth retail location and its third strategic outpost in New Hampshire, underscoring the company’s dedication to enriching the region with its foundational principles. These include unwavering integrity, the provision of exceptional value, and a relentless focus on helping customers create and celebrate life’s most meaningful and sentimental moments. Positioned at the very heart of the bustling Tuscan Village—a premier lifestyle destination—the new store captivates with its elevated, contemporary design. Beyond its stunning aesthetics, the store offers a comprehensive and diverse array of fine jewelry, from the timeless brilliance of natural diamonds and exquisite lab-grown options to unique, one-of-a-kind gemstones and bespoke designs that speak to individual tastes and stories. Furthermore, it boasts a full-service on-site jewelry repair shop staffed by skilled artisans, and a robust, inspiring custom design studio where customers can collaborate with expert designers to bring their most personal and imaginative jewelry visions to life, transforming cherished ideas into tangible heirlooms.
Embracing the Tuscan Village Spirit
Paul Baker, the enthusiastic Store Manager for the new Salem location, shared his excitement about the fresh start. “We are incredibly excited and truly feel at home in our new location within Tuscan Village,” said Baker. “The entire Day’s team and I are honored to become a vibrant part of this dynamic lifestyle destination. We eagerly look forward to extending Day’s long-standing heritage of unparalleled service and deep community involvement to Southern New Hampshire, fostering lasting relationships and contributing positively to the local fabric.”
Beyond the Sparkle: A Heart for Community and Philanthropy
In a testament to its deep-seated philanthropic spirit, Day’s Jewelers utilized the grand opening weekend to introduce its innovative “Live, Love, Sparkle” give-back bracelets. This special initiative is designed to provide vital support to children’s charities, making a significant impact both nationally and locally. Nationally, the program benefits Jewelers for Children (JFC), a leading charity dedicated to helping children in need. Locally, Day’s Jewelers has partnered with CASA of New Hampshire, which advocates for abused and neglected children, and Make-A-Wish New Hampshire, granting life-changing wishes for children with critical illnesses. This thoughtful program ensures that all profits generated from the sale of these distinctive bracelets are directly donated to JFC. Customers have the heartfelt choice to either cherish their bracelet as a personal symbol of their contribution or return it to Day’s, where it will be thoughtfully distributed to dedicated CASA advocates, selfless volunteers, and inspirational wish recipients, extending its message of hope and support. This impactful initiative is set to continue throughout the entire holiday season, offering everyone an opportunity to contribute to a noble cause while acquiring or gifting a beautiful symbol of compassion.
Celebrating the Holidays at Tuscan Village
As the festive holiday season rapidly approaches, guests are warmly invited to explore the enchanting new Day’s Jewelers store. It offers an unparalleled opportunity to discover meaningful gifts that perfectly capture the spirit of giving and celebration. Beyond the store, visitors can immerse themselves in the myriad of seasonal festivities hosted throughout Tuscan Village, creating a truly magical holiday atmosphere. A highlight of these celebrations includes the engaging installation of Day’s unique “Love Locks” activation, thoughtfully placed within the festive Holiday Shoppes. This interactive experience encourages visitors to symbolically “lock their love” in a public display, adding a touch of romance and community spirit to the holiday ambiance. Day’s Jewelers is immensely proud to officially join the vibrant Salem and Tuscan Village communities. The company looks forward with great enthusiasm to forging deep, lasting relationships and becoming an integral part of the local landscape for many generations to come, enriching lives with beauty, service, and heartfelt connections.
About Day’s Jewelers: A Century of Trust, Quality, and Community
Founded in 1914, Day’s Jewelers has steadfastly grown to become New England’s premier diamond company, boasting eight established locations across Maine and New Hampshire. Our enduring journey from a humble family-owned business to a thriving employee-owned enterprise reflects our deep-rooted values and commitment to our team members and customers alike. This unique employee-ownership model empowers every member of our staff, fostering a collective passion for excellence and a personal investment in delivering unparalleled service. At the core of our mission is the unwavering dedication to providing sustainable fine jewelry, meticulously sourced and crafted to meet the highest ethical standards, ensuring beauty that lasts for generations without compromising our planet. This commitment is seamlessly paired with our promise of exceptional customer service, characterized by personalized attention, expert guidance, and a warm, inviting atmosphere designed to make every visit a truly memorable experience.
Building enduring relationships is the very heartbeat of Day’s Jewelers—not just with new and lifetime guests, but also with vital charities and the broader communities we serve. Every strategic decision we make, from the selection of our exquisite collections to our community outreach initiatives, is meticulously guided by a set of core promises. We are dedicated to providing superior value, ensuring that every piece of fine jewelry represents not only beauty but also a wise and cherished investment. We believe in the opportunity for everyone to own and experience the joy of fine jewelry, making luxury accessible and personal. We are committed to cultivating an environment of absolute trust, where customers feel confident and respected throughout their entire shopping journey. Above all, we are driven by an ardent passion for celebrating life’s most significant and sentimental moments, understanding that jewelry often marks milestones, symbolizes love, and becomes cherished heirlooms. It is this steadfast foundation—comprising integrity, value, trust, and a celebration of life—that has not only enabled Day’s Jewelers to triumphantly stand the test of time for over a century but also robustly positions us to thrive and continue our legacy for the next century and beyond.