New York jewelry manufacturer unveils a retailer-focused digital infrastructure at JCK Las Vegas as the industry shifts toward customization and connected commerce
New Hyde Park, N.Y. May 22, 2026. Overnight Mountings, a long-standing New York jewelry manufacturer, is launching a fully integrated B2B jewelry platform to help retailers compete in a retail environment driven by customization, digital selling, and faster consumer expectations.
The company will introduce its new Ring Builder platform at JCK Las Vegas. This retailer-focused system unites engagement ring customization, CAD development, rendering services, pricing workflows, and manufacturing execution into a single, connected experience. The launch marks Overnight Mountings’ shift from a traditional wholesale manufacturer toward a technology-enabled operational partner for modern jewelry retailers.
For decades, Overnight Mountings has been recognized for its extensive bridal mounting selection, domestic manufacturing, CAD support, and fast-turn production. Building on that foundation, the company now offers digital tools that simplify customization, accelerate sales, and reduce friction between customer inquiry and finished product delivery.
The jewelry industry is under pressure from changing consumer behavior and a fast-evolving retail landscape. Shoppers expect personalized products, visual customization tools, transparent ordering, and shorter production timelines. Independent jewelers and multi-location retailers must compete with digitally native brands that have invested heavily in online experiences and customization technology. Overnight Mountings designed its new platform specifically to meet these demands.
“Retailers today need more than product. They need speed, digital selling tools, manufacturing confidence, and a partner who can help convert interest into orders,” said Mitch Adwar, Chief Operations Officer. “Overnight is building that platform from the inside out, backed by the manufacturing depth and service standards retailers already trust.”
The Ring Builder platform guides customers through a customizable engagement ring buying experience using retailer-branded interfaces that work both in-store and online. Consumers can explore mounting styles, center stone options, design variations, setting combinations, and made-to-order configurations while retailers retain direct alignment with manufacturing capabilities and production workflows. The platform prioritizes retailer usability and operational alignment over purely consumer-facing visualization.
“We approached this from the retailer’s perspective first,” Adwar added. “Many systems look impressive but still leave stores with disconnected workflows, fragmented communication, delayed quoting, or uncertainty around production. We wanted a system where the selling experience and the manufacturing process actually work together.”
Unlike many technology entrants in the jewelry space, Overnight Mountings operates domestic manufacturing facilities in New York. This vertical integration lets the company embed production directly into the digital ordering process, providing tangible advantages for retailers managing custom orders, mounting modifications, CAD development, and made-to-order production. “Technology works best when it is connected to real manufacturing,” said Patrick Bennett, head of strategy and growth. “Our advantage is digitizing the full retailer-to-manufacturer workflow so stores can sell with more confidence and control.”
Overnight Mountings is developing additional AI-assisted automation to enable faster quoting, improved rendering workflows, structured custom intake, and more efficient communication between retailers and manufacturing teams. The company expects to begin rolling out elements of these systems in 2026. Its long-term aim is to modernize how jewelry retailers interact with manufacturing partners by consolidating multiple functions into a single operational ecosystem.
“The industry is moving toward connected systems,” Bennett said. “Retailers do not want to manage multiple vendors to complete a single custom engagement ring order. They want speed, consistency, accountability, and simplicity. We are building infrastructure that lets retailers move from inspiration to manufacturing with one connected partner.”
Alongside its technology initiatives, Overnight Mountings continues to operate as a full-scale fine jewelry manufacturer serving independent jewelers, chains, designers, and online retailers nationwide. The company provides bridal mountings, engagement rings, finished jewelry, diamonds, CAD services, custom manufacturing, rendering support, and made-to-order production across numerous categories. This evolution mirrors a broader industry trend in which manufacturers become operational and technological partners rather than solely product suppliers.
“The relationship between retailers and manufacturers is changing,” Bennett noted. “Retailers need partners that support digital commerce, customization, production speed, and operational flexibility simultaneously. Manufacturers that combine these capabilities will define the next generation of the jewelry industry.” Retailers attending JCK Las Vegas at Bridal Pavilion Booth #12075 will be able to preview the Ring Builder platform, meet Overnight Mountings leadership, and learn more about the company’s digital transformation and automation roadmap.
For wholesale inquiries or to book an appointment at the show, contact Overnight Mountings at [email protected] or call 888-731-1111.
About Overnight Mountings
Overnight Mountings is a New York-based fine jewelry manufacturer and B2B technology provider serving independent retailers, chains, designers, and industry partners across the United States. With more than 75 years of manufacturing experience, the company offers bridal jewelry, mountings, finished jewelry, diamonds, CAD services, custom manufacturing, rendering support, and retailer-focused digital selling solutions to help jewelry businesses operate efficiently and respond quickly to changing consumer demand.