The Ocala Boutique anchors the fine jewelry designer in the Horse Capital of the World.
Ocala, Florida. May 12, 2026. Karina Brez Jewelry announces a retail milestone as acclaimed interior designer William Peacock has been selected to design the brand’s upcoming flagship boutique at the World Equestrian Center. Located within one of the nation’s premier equestrian destinations, the new boutique will introduce an elevated retail concept that pairs fine jewelry with immersive, experiential design.
This flagship represents a major step for Karina Brez Jewelry, expanding beyond its Palm Beach and Wellington roots and strengthening its position in the equestrian and luxury markets. Renowned for blending sport and sophistication, the brand will bring its signature identity to life through a space crafted to engage, inspire, and transport clients into the world of Karina Brez.
William Peacock brings a celebrated career in luxury retail and environment design to the project. His professional background includes influential roles at Ralph Lauren Corporation, where he distinguished himself by creating layered, brand-driven spaces that combined antiques, florals, and rich textures while respecting each brand’s heritage. As Assistant Creative Director in the Washington, D.C. market and later as Manager of Creative Services at Ralph Lauren’s New York headquarters, Peacock led flagship transformations and boutique redesigns nationwide, helping shape visual identities and translating brand narratives into cohesive spatial experiences.
Peacock’s experience also includes fine jewelry retail work, which informs his understanding of how clients interact with high-value pieces. That multidisciplinary perspective positions him to design a boutique that elevates product presentation and storytelling alike. His personal connection to equestrian life—he has shown with his Paso Fino, El Horizonte—adds particular resonance to the project, allowing him to authentically integrate the lifestyle the brand represents.
“This is an exciting opportunity to create a retail experience where we can incorporate equestrian influences with elevated sophistication, a sense of adventure and beautiful craftsmanship in every detail,” said William Peacock. “The goal is to design a space that feels both transportive and deeply personal, where every element contributes to the overall story.” The boutique will reflect Karina Brez Jewelry’s modern equestrian design language, drawing on riding, competition, and country living to incorporate rich materials, tailored details, and spatial flow that feel both luxurious and welcoming.
“We are building a destination that embodies the spirit of our brand and the lifestyle of our clients,” said Karina Brez, Founder and Designer of Karina Brez Jewelry. “The World Equestrian Center is where sport, luxury, and community intersect, and we are capturing that energy while elevating it. William’s ability to translate a vision into a timeless, realized environment makes him the ideal partner for this next chapter.”
Ocala, often called the “Horse Capital of the World,” hosts the World Equestrian Center, a premier venue that draws elite equestrian sport and discerning shoppers. With an international audience of riders, collectors, and luxury consumers, the center is a natural home for a brand rooted in equestrian style. The Ocala flagship will serve as a physical embodiment of Karina Brez Jewelry’s evolution, offering exclusive access to collections alongside an immersive experience that deepens client connection and engagement. The store is intended to become a key destination within the World Equestrian Center, attracting both the equestrian community and luxury-oriented visitors.
For more information about Karina Brez Jewelry, visit the brand website, call 561-400-4085, or email [email protected].
About Karina Brez Jewelry
Karina Brez Jewelry is a luxury fine jewelry brand inspired by the equestrian lifestyle, known for designs that marry elegance and active living. A staple within the equestrian community, the brand offers both high jewelry and everyday luxury pieces, each reflecting a commitment to craftsmanship and movement. Signature collections include Huggable Hooves, Horse LUV, Cowgirl LUV, Lucky Horseshoe, The Garden Collection, Bit of LUV, Horsea, Fearless Feathers, and Stirr It Up. In 2021, Karina Brez Jewelry opened its first flagship retail location in Palm Beach, Florida.