Kesslers Crowned Best Retail Display Designer 2018, Bolstering Its Push into the Jewellery Market
Kesslers, a venerable name in retail display solutions and manufacturing, has recently been honored with the prestigious Best Retail Display Designer 2018 award. This significant recognition, bestowed during the second annual SME News Enterprise Awards for the Greater London region, comes at a pivotal time as the company intensifies its strategic expansion into the dynamic jewellery market. This accolade underscores Kesslers’ unwavering commitment to innovation, design excellence, and delivering cutting-edge display solutions that captivate consumers and drive sales for global brands.
Celebrating Excellence: The Significance of the Best Retail Display Designer Award
The SME News Enterprise Awards are renowned for identifying and celebrating the very best businesses across various sectors within the UK, particularly focusing on small and medium-sized enterprises that demonstrate exceptional performance, innovation, and customer service. Kesslers’ triumph as Best Retail Display Designer 2018 in the Greater London region is a testament to their superior craftsmanship, forward-thinking approach, and impactful contributions to the retail landscape. This award is not just a trophy; it’s a powerful endorsement from industry peers and experts, affirming Kesslers’ position at the pinnacle of retail design and manufacturing. It highlights their ability to consistently deliver visually stunning, highly functional, and commercially effective display solutions that resonate with diverse client needs, from luxury fashion to everyday essentials. For Kesslers, this recognition serves as both a proud moment and a further impetus to continue pushing the boundaries of what’s possible in retail visual merchandising.
A Legacy of Innovation: Kesslers’ Foundation in Stratford, East London
Founded on a rich heritage of design and manufacturing prowess, Kesslers operates from its state-of-the-art facility in Stratford, East London. This expansive hub is home to over 175 dedicated professionals, including designers, engineers, craftsmen, and project managers, all working collaboratively to bring visionary retail concepts to life. The Stratford facility is more than just a manufacturing plant; it’s a creative powerhouse where ideas are forged, prototypes are perfected, and large-scale production is meticulously executed. The blend of traditional craftsmanship with advanced technological capabilities allows Kesslers to maintain complete control over the entire production process, ensuring unparalleled quality and efficiency. This integrated approach, from initial concept development and design to manufacturing, installation, and after-sales support, is a cornerstone of Kesslers’ success, enabling them to offer truly bespoke and comprehensive solutions to their global clientele. Their East London base also reflects a commitment to local talent and contributes significantly to the region’s economic vibrancy.
Strategic Expansion: Elevating the Jewellery Retail Experience
While Kesslers boasts a diverse portfolio across numerous retail sectors, its concerted push into the jewellery market signifies a strategic move to address the unique demands and immense potential within this luxury segment. The jewellery industry, characterized by its emphasis on prestige, intricate detailing, and high-value products, requires display solutions that do more than just showcase items – they must enhance desirability, communicate brand narratives, and create a secure yet inviting environment. Kesslers’ expertise in material selection, lighting design, security features, and brand storytelling is proving invaluable in this expansion. They understand that jewellery displays are critical touchpoints that can either make or break a sale, requiring an exquisite balance of aesthetics, security, and functionality. By leveraging their award-winning design capabilities and advanced manufacturing techniques, Kesslers is poised to transform how jewellery brands present their collections, offering innovative solutions that elevate the customer experience and drive engagement in this specialized market.
A Prestigious Portfolio: Partnering with Global Retail Leaders
Kesslers’ reputation for excellence is further solidified by an impressive roster of clients that reads like a who’s who of global retail. The company has successfully created bespoke in-store display solutions for an array of world-renowned brands, including fashion giants like Hugo Boss and Adidas, beloved lifestyle brands such as Olivia Burton and Yankee Candle, and essential retailers like Marks & Spencer and Sainsbury’s, not to mention beauty behemoth L’Oréal. This diverse client base underscores Kesslers’ adaptability and versatility in catering to distinct brand identities and product categories. Whether designing elegant fixtures for high-end fashion, creating engaging interactive displays for beauty products, or developing robust, scalable solutions for mass-market retailers, Kesslers consistently demonstrates an ability to understand and execute on varied strategic objectives. Each project is approached with a fresh perspective, ensuring that the resulting display not only meets functional requirements but also powerfully reinforces the client’s brand message and enhances the overall shopping experience.
Pioneering the Future of Retail: Advanced Technological Integrations
In an era defined by rapid technological advancement, Kesslers stands at the forefront of integrating cutting-edge innovations into retail displays. Their recent projects showcase a remarkable embrace of advanced technological solutions designed to create immersive, interactive, and intelligent retail environments. These include:
- Augmented Reality (AR) Displays: Kesslers harnesses AR to overlay digital information onto the real world, allowing shoppers to virtually try on products, customize items, or view supplementary content directly through their smartphones or in-store screens. This transforms passive browsing into an active, personalized experience.
- Virtual Reality (VR) Experiences: Moving beyond simple product showcases, Kesslers develops VR-enabled displays that transport customers into virtual brand worlds, offering immersive storytelling or allowing them to explore product variations and scenarios that might be impossible in a physical store.
- Near Field Communication (NFC) Integration: By embedding NFC technology, Kesslers enables seamless interactions where customers can tap their smartphones on a display to access detailed product information, reviews, promotions, or even make purchases directly, streamlining the shopping journey.
- Radio Frequency Identification (RFID) Solutions: RFID tags within displays provide real-time inventory management, track customer interactions with products, and can trigger dynamic content on screens as specific items are picked up, offering a responsive and personalized shopping experience while providing valuable data to retailers.
- Internet of Things (IoT) Enabled Displays: Kesslers leverages IoT to create interconnected display ecosystems. These intelligent displays can monitor environmental conditions, track customer flow, gather interaction data, and even adapt lighting or content based on real-time analytics, leading to highly optimized and personalized retail spaces.
These technological advancements are not merely gimmicks; they are strategically deployed to enhance customer engagement, provide valuable insights for retailers, and future-proof physical retail spaces in an increasingly digital world. Kesslers’ commitment to integrating these solutions positions them as a leader in creating experiential retail that goes far beyond traditional visual merchandising.
A Visionary Approach: Insights from Daniel Astarita
Daniel Astarita, Sales and Marketing Director at Kesslers, articulates the company’s core philosophy with clarity and passion: “We are proud to design and manufacture retail display solutions for world-renowned brands here in East London. We were therefore delighted to win this award and to be recognised for our achievements in retail design, as we pride ourselves on being an innovative and forward-thinking business that creates original yet functional displays that are also appealing to shoppers.” This statement encapsulates Kesslers’ identity – a business deeply rooted in its London heritage, yet operating on a global stage with a relentless pursuit of excellence. Astarita’s emphasis on “innovative and forward-thinking” highlights the company’s proactive approach to embracing new technologies and design methodologies. The balance between “original yet functional” speaks to their ability to produce displays that are not only aesthetically captivating but also highly effective in achieving commercial objectives. Ultimately, the goal is to create displays that are “appealing to shoppers,” recognizing that the end-consumer experience is paramount. This leadership perspective reinforces Kesslers’ dedication to combining creativity, practicality, and customer-centric design in every project they undertake.
The Kesslers Difference: Beyond Just Displays
What truly sets Kesslers apart in a competitive market is their holistic approach to retail display solutions. They don’t just build displays; they craft experiences. This involves an end-to-end service that begins with deep dives into client brand identities and marketing objectives, extends through concept development and meticulous design, continues with precision engineering and manufacturing, and culminates in seamless installation and ongoing support. Their commitment to sustainability is also integral, with efforts to source eco-friendly materials and implement efficient manufacturing processes wherever possible. Moreover, Kesslers’ ability to manage complex, multi-site rollouts for international brands demonstrates their operational excellence and scalability. They act as strategic partners, guiding clients through the entire journey to ensure that the final display solution not only meets but exceeds expectations, contributing significantly to brand visibility, customer engagement, and ultimately, sales growth. This comprehensive partnership approach solidifies Kesslers’ reputation as a trusted leader in the retail display industry.
Conclusion: Kesslers – Shaping the Future of Retail
The Best Retail Display Designer 2018 award is a fitting acknowledgment of Kesslers’ long-standing commitment to design excellence, manufacturing quality, and pioneering innovation. As they further establish their presence in the specialized jewellery market, leveraging their expertise in advanced technologies and bespoke solutions, Kesslers is not just creating displays; they are actively shaping the future of physical retail. Their East London facility, powered by a team of over 175 skilled professionals, continues to be a beacon of British manufacturing and design ingenuity. For brands seeking to captivate audiences, enhance product presentation, and create truly memorable in-store experiences, Kesslers remains the premier partner, poised to deliver award-winning solutions that drive commercial success and elevate brand presence in an ever-evolving retail landscape.
News Source: professionaljeweller.com